Gene, I don’t think anyone will dispute that Apple makes mistakes. Much of the dissension between Apple and Wintel fans is that Apple has a different marketing plan from Wintel. It has only a few markets that it caters to and lets the others go by the wayside. Apple doesn’t try to be all things to all people. Apple doesn’t care about market share statistics, since most of that is bogus. It would be interesting to know what percentage Apple holds of the Markets that it sells into, but it isn’t crucial. Apple is in no danger of going out of business or losing customers. Quite the opposite.

As a long time Apple user, I’ve felt the ignorance on the Wintel side is enormous. And the arguments never seems to change even when Apple rectifies them. The “one button” mouse argument is a good example. There is so little difference between the Mac and Wintel now. Prices for comparable name brand equipment is a wash. We Mac users have less hardware and configurations to choose from, but that keeps us away from so much junk. The same thing goes for software. One of the defining characteristic is that we Mac users desire both beauty and utility.

But, it all comes down to the Mac OS; you either agree that the OS is better or you don’t. If it doesn’t compensate for less flexibility the case styles and internal configuration, then there is no argument. If you can tolerate Windows for long, you have my sympathy. Of course, saying that Mac OSX is superior to Windows is supposed to be arrogant, snobbish and cultish. But, what if it is also true?

Apple is moving toward something new. If people like it, usually, the Wintel side copies it. There are some hardware caused, paradigm shifting, events on the horizon. Most of the reasons which gave Microsoft such an advantage are becoming of lesser importance. The old FUD is dying. It’s anyone’s guess what the future will bring. But, I suspect that Apple will weather the coming storm because it has a modern OS and Apple updates frequently. Interesting times are ahead.

The Cube was controversial but not Apple’s worst blunder. The $8000 20th Anniversery Mac and the hideous Blue Dalmation & Flower Power iMacs easily make better examples.

The cube had several good things going for it and a few things (mainly the high cost) against it.

Good:
Stunning appearance
state-of-the-art CPU (for it’s day)
Ease of access to internals
Convection cooled
Provision for optional internal fan (mounting holes and power socket)
Upgradable graphics board
Upgradable CPU daughterboard
Upgradable hard disc
optional Airport card
multiple RAM sockets

Bad:
Initial high cost due to fancy enclosure and misguided attempt to appeal to the status-conscious.
Touch power switch (bad location and unnecessary gimmick)
Inconvienient connector access (at bottom rather than rear)
Exotic, difficult-to-manufacture encloure (the mold-line fiasco)
Spherical speakers with outboard amplifier (went rolling and had cable management issues)
Honkin’ huge external power supply.

I lament the fact that after the Cube’s failure, Apple decided not to persue a less expensive, more pedestrian, but *equally upgradeable* midline Mac. The Mac mini just doesn’t cut it.

I loved my Cube; in fact, I’m still using the 15-inch flat panel monitor that came with it — and cost a thousand smackers in 2000 — although it’s now hooked up to a dual G5.

The Cube was by no means underpowered for my purposes, and it was essentially trouble-free, although the original Radeon video card did fail after a couple of years, and the upgrade had a defective fan. After that — Cubes being derided and discontinued and all — the only place to find parts was on eBay, and I finally gave up.

Convection cooling was wonderful, in other words, until you had to pay the price. Still, it was worth it. At work, I remember, I had a Gateway Pentium box that sounded like an old Kirby vacuum cleaner when it was running. When the office was quiet, it damned near drove me crazy. Different strokes for different folks I guess, but I thought, and still think, that the Cube was ahead of its time.

It’s interesting that even Apple’s failures become collectible. I’ve got a shelf full of working Classics, SE’s, and the original 128K mac, plus the original iMac, and I can’t imagine anyone holding onto 80′s and 90′s era PC’s for long.

As to convection cooling, the 128K Mac, the 512K Mac, and the Mac Plus were all convection cooled. Steve has a long and storied dislike for fans. The quietness of these machines was much touted by us early Mac fans as ‘proof’ of the superiority of our platform of choice. I think I’m dating my self. Sorry.

The cube was what it was. It didn’t sell well… high price, under powered, whatever the reason. My question is what did Apple learn by creating it? The design was great and flawed. But the convection cooling was cool. The style worked well as an appliance.

It seems that Apple wants the computer to become a toaster, a can opener, a stereo. Basically something that every person wants/needs that the average person can use. I think the cube was a step in that direction but the timing is off. Imagine in the near future when you’re at a friend’s wedding and instead of giving them a toaster… it’s a Mac!

People always write about the Cube as if it were a disaster of Edsel-like proportions. Funny thing, I have one good friend who still happily uses and loves her Cube (well, she also clings to her ancient Triumph Spitfire), and I bet that there are plenty of diehard enthusiasts out there who share her point of view. If you compare a personal computer so simple and elegant in its design that it relied on simple convection for its cooling with Rube Goldberg monstrosities that required nine fans and eventually liquid cooling (which has been known to leak its extremely corrosive fluid all over the motherboard) and which could give you a hernia if you weren’t careful about how you lifted them, exactly what Mac model should we look back on with laughter? I can’t imagine the G-5 ever winning hearts and becoming a collector’s item.

It’s a great, if flawed, design. If Apple sold it for $500 less from the get-go, and made a few minor changes with the product, sales and history might have been kinder.

Peace,
Gene

People always write about the Cube as if it were a disaster of Edsel-like proportions. Funny thing, I have one good friend who still happily uses and loves her Cube (well, she also clings to her ancient Triumph Spitfire), and I bet that there are plenty of diehard enthusiasts out there who share her point of view. If you compare a personal computer so simple and elegant in its design that it relied on simple convection for its cooling with Rube Goldberg monstrosities that required nine fans and eventually liquid cooling (which has been known to leak its extremely corrosive fluid all over the motherboard) and which could give you a hernia if you weren’t careful about how you lifted them, exactly what Mac model should we look back on with laughter? I can’t imagine the G-5 ever winning hearts and becoming a collector’s item.