All right, the European Union wants Microsoft to give customers a choice of browsers. Rather than just bundle Internet Explorer, they ought to be able to select from among popular contenders, such as Firefox, Safari and even Opera.
This seems a logical idea at first glance, especially if you turn back the clock a decade or so, when Microsoft’s Internet Explorer had over 90% of the browser market without any viable contenders in sight. In those days, there was even a Mac version, one that Apple accepted, along with the promise to continue to develop Office for the Mac, in exchange for making Internet Explorer the Mac OS’s default browser too.
How things have changed. Some years later, Safari arrived on Mac OS X and Internet Explorer left the platform. Under Windows, Internet Explorer’s “unstoppable” market dominance has steadily eroded in the wake of the introduction of Firefox.
When Firefox first arrived, I’m sure few believed that an application you had to make an effort to download would gain much presence compared to a product that was shipped preloaded with the operating system.
Of course, in those days, the tech media really believed Microsoft to be unbeatable, before its stock price dipped to roughly fifteen dollars and change a share. Then again, predictions are a dime a dozen, and you shouldn’t believe mine either. But I won’t stop making them.
The latest reports of browser share, based on ratings from Net Applications, indicate that Firefox has moved ahead of Internet Explorer 6 and is slowly closing in on Internet Explorer 7. Of course, Microsoft is busy with Internet Explorer 8 now. That’s the one that will, at long last, provide genuine support for browser standards rather than Microsoft standards. Or at least that’s what they claim. The betas are supposedly all right in that respect, but I wonder how long it’ll take before Internet Explorer — all versions combined — falls behind Firefox.
All right, let’s be realistic. Internet Explorer still holds roughly two thirds of the market. However, the numbers continue to dip steadily, all without any encouragement from the European Union. Indeed, if they were to prevail, Microsoft would likely suffer even further. Perhaps it serves them right for resting on their laurels with an inferior product for far too long.
Safari? Well, the 4.0 beta lifted Apple’s share of the browser market to over 10%, even though it was slightly lower otherwise.
Now I suppose some of the Windows fanboys (and girls) might want to dispute the numbers from Net Applications, and certainly it would be nice to have some third parties vet their methodology so we can have a better picture of just how well they truly reflect the real world.
I know that one of our other sites, The Paracast Community Forums, reaches people around the world using the Mac OS, Windows and even Linux. The numbers this month list all versions of Internet Explorer as taking 37.9% of the total among our visitors. Firefox is ahead of the game with 43.2%. Safari holds the third position at 14.3%, with Opera and other browsers picking up the balance.
Our numbers aren’t out of the ballpark either. Other sites are delivering figures that are also weighed heavily in Firefox’s favor, and I suspect Internet Explorer gets the lion’s share of its usage from people who pretty much stick with the stuff that came on their PC and never venture beyond those constraints except, perhaps, for Microsoft Office or perhaps some other business-oriented applications.
On the long haul, I think the falling stock price clearly indicates that the financial community has come to realize that Microsoft is in deep trouble. Their claims that it’s not them but the PC market don’t seem credible in light of recent surveys that seem to indicate Apple’s sales, while flat or slightly off, are holding on quite well. You’ll also notice that, in the wake of this week’s introduction of new Mac desktops, including the long-neglected Mac mini, Apple’s stock price has edged slightly higher, against the trend.
Notice, also, that Intel, which is facing a substantial slowdown because of reduced PC sales, once again honored Apple with the first crack at its latest line of Xeon processors for use in the newest Mac Pro. That’s the third time in a row that’s happened. Clearly Intel knows where its best chance for ongoing success lies. The infamous WinTel hegemony is clearly history, and AMD is not even in the race.
While I don’t see it happening this year, I expect to see Firefox achieve the number one spot in the browser wars in a couple of years at most, at which time Internet Explorer will be in a veritable free fall. Once the economy straightens out, don’t be surprised to see even faster increases in Mac sales. Right now Apple, who dominates the higher end of the PC marketplace, is probably meeting some sales resistance. Maybe that’s why they finally got around to upgrading the Mac mini. Maybe it’ll even get some promotion this time.
Of course, I reserve the right to be wrong. But I think my predictions about Microsoft’s inevitable fall from grace remain on target.
- Apple, the WWDC and the Wacky Run-up After quite a run, and ahead of a 7-to-1 stock split, Apple's stock price had declined slightly before the WWDC keynote on Monday. I suppose this was to be expected. The event was presaged with optimism, skepticism and silly claims about what the company must do to survive. Some weeks back, for example, one online pundit who doesn't deserve to be named or linked suggested that the company would be toast if the iWatch wasn't released in 60 days. When that date passed, and Apple was still here, it merely represented yet another example of commentators lying through their teeth or making downright foolish claims to generate online traffic. Having a respect for facts and logic played second fiddle. There was also the "Apple must" meme, that the WWDC keynote must be filled with new hardware and new product categories, even though it was ostensibly for developers. Thus, we know there would be news about iOS 8 and OS 10.10 because Apple said as much. But expectations that there would be new hardware weren't met. There was no Apple TV or iWatch demonstration for developers, but the people who build apps for Apple gear still got plenty to consider, including a new simplified programming language known as Swift. But OS 10 Yosemite? What about that Looney Toons cartoon character? Clearly Apple isn't taking that into consideration with OS 10.10, which will sport the rumored flatter look and feel, reminiscent of iOS. The improved transparency effects and cleaner text and windows seem interesting enough if a new OS X skin appeals to you. While Mavericks was heavily laden with hardware improvements to use RAM and power more efficiently, Yosemite is heavily disposed towards improvements for Mac users. Front and center is Continuity, which greatly simplifies the passage from Mac to iPhone to iPad, and back again. Email and messages can begin on one, and be completed on another. You can also use your Mac or, with iOS 8, your iPad to make and receive phone calls on your iPhone. Of course your iPhone has to be active on the same Wi-Fi network for this Handoff process to work. SMS messaging is also supported; again with a networked iPhone. You can also use your iPhone to set up an Instant Hotspot, though that would appear to require support from your wireless carrier, as Apple indicates on their site. Clearly Apple's critics will complain that Continuity is yet another way for Apple to rope you in to depending on their ecosystem. But there's nothing wrong with that. Other companies and their sycophants in the tech media are probably jealous. So iCloud becomes iCloud Drive, since you can now use it as an online repository for all your files, and even set up a traditional file/folder hierarchy that can be accessed on all your Apple gear, including your iPhone and iPad, along with a Windows PC. In a sense, Apple is going after Dropbox and the cloud storage systems from Microsoft and Google to set up seamless ways for you to store and easily transfer larger files. Mail for Yosemite, with the promise of greater speed and efficiency, has a new feature, dubbed Mail Drop, which lets you use your iCloud Drive as an intermediary for file attachments of up to 5GB. This will help you avoid the usual problem of sending large files to a recipient. Email services traditionally limit attachments to less than 20MB. Windows users will simply receive a link in their email to retrieve the file, which definitely rains on Hightail's parade. Since iCloud now plays a larger role in storing your stuff, new storage plans are coming. You'll still get 5GB free, but 20GB is just 99 cents per month, and 200GB is $3.99 per month. For small businesses, or families with loads of photos and other files to store and back up, the latter plan is the sweet spot. You'll be able to get up to 1TB of storage once all the options are in place. Spotlight has been enhanced to include both online and local searches, which is something you can already do under Windows. I suppose Apple is hoping you'll move away from Safari searches and rely on Spotlight to find everything. Here's why: While Google search is still supported and remains the default on Safari, Spotlight uses Microsoft Bing. I wonder how Google will react when they get the memo. As with Mavericks, OS X Yosemite will be available this fall, probably between late September and late October, as a free download and is reportedly compatible with the very same Macs that can run OS 10.9. While developers are already downloading the first Yosemite preview, up to one million Mac users will receive access to Yosemite betas this summer. So be prepared to sign up as soon as possible. I expect they will want to get a few releases out before letting non-developers gain access to the seeds. While iOS 8 also comes across as a compelling release, Apple has yet to say anything about side-by-side multitasking for iPads. I suppose that could come later. Meantime, in addition to the Swift development language, Apple is moving towards giving developers more flexility in building and selling iOS apps. There is, for example, support for Touch ID and third-party keyboards. So, although the new QuickType predictive keyboard scheme may appeal to most users, those who want a Swype or another third-party keyboard to replace Apple's will get full system support. Would that were true with other apps, and it would be nice to be able to pick something else as the default for such tasks as email and browsing. As predicted, HealthKit will be designed to allow developers of health and fitness apps to seamlessly communicate with your iOS device and the new Health app. Such major medical institutions as Mayo Clinic have announced full support, which means you'll be a tap away from monitoring your physical condition, and your doctor can receive immediate updates should test results require their attention. Apple, by the way, promises what appears to be bulletproof security for Health and also for HomeKit, a tool for developers to build apps to better integrate your connected home. The HomeKit feature is called Secure Pairing, which supposedly means that only a registered iOS device can unlock your home, adjust the lights, turn on the microwave, or perform many other functions in your home. Developers will be able to bundle apps at a special discount and offer beta testing functions via the App Store. A new "Explore" feature will make it easier for you to discover the more than 1.2 billion apps now available for iOS users. While iOS 8 won't look altogether different from iOS 7, and thus isn't apt to be quite as polarizing, that can't be said for Yosemite. Right after the initial announcement appeared in the tech media, one of my friends, who has already had a love/hate relationship with Mavericks, responded with just one word, "YUK!" Her concern is that it looks more like iOS, but I reminded her that it's still OS X and her Mac will still run like a Mac despite the changes. Oh, and by the way, the iPhone 4 is not on the iOS 8 compatibility list. It was hit or miss with iOS 7, so it makes sense it has been retired from future iOS updates. In any case, Apple's stock price resumed its upward climb Tuesday morning. Evidently Wall Street was impressed.
- The iMac SSD Transplant Report It's quite certain that the designers of recent iMacs didn't consider what might be required if you wanted to change anything more than RAM. And on the 21.5-inch version, you can't even do that. So this forces you to load up such Macs on Apple's build-to-order page when you place your order, so you don't have to concern yourself about lost upgrade opportunities. Now I bought my late 2009 iMac towards the end of that year, a few weeks after release. I did customize some, with an Intel 2.8GHz i7 processor, and the upgraded graphics card. I kept the standard 8GB RAM, since I could always flesh it out later if I wanted; that was the one thing that could be upgraded easily. Indeed, when the time came to move to 16GB RAM, I did the deed in about five minutes from the time it took to lift the iMac from my desk, place the screen on a large towel, open the tiny cover at the bottom of the unit, and replace the RAM. Although that RAM upgrade should not have made a substantial performance change, or at least I didn't expect one, I found that some apps seem to be less apt to clog system resources. A particular example was Parallels Desktop, where I was able to launch into a Windows virtual machine somewhat more quickly, with fewer slowdowns impacting other apps. Understand that I seldom gave Windows more than 1GB of RAM, so the slowdowns shouldn't have been as drastic as they were. In any case, I appreciated the modest performance boost, but still suffered from long startup times, amounting to several minutes because I launch half a dozen apps at startup, and opening one of those large productivity apps, such as Adobe Photoshop and QuarkXPress, took 20 seconds or more. Anything that involved copying large numbers of files seemed glacial, and the 1TB Western Digital Caviar "Black" drive that shipped with the iMac was regarded as reasonably swift for its time. So I enlisted the expertise of Other World Computing, who specializes in Mac upgrades, to suggest a suitable drive upgrade for review. We settled on the closest match to the stock drive, OWC's 1TB Mercury Electra 6G SSD. If you want to buy one, it retails for $478, a fairly normal price for such a device. If you can don't need that much storage, or can rely some on an external drive, you can get a 480GB SSD for $259. OWC also includes some useful features that make it suitable for use on Macs. So what OWC calls "global wear leveling algorithms" and "StaticDataRefresh" are said to eliminate the need for one of those TRIM hacks, not officially supported with OS X Yosemite, which are often necessary for third-party SSDs. The major claim to fame with SSD is a performance level several times higher than a traditional hard drive without the wear and tear. OWC advertises "sustained reads up to 535MB/s and writes up to 443MB/s," although I made no effort to verify that claim. Alas, you can't just pop the hard drive out of an iMac and put a new one in. Installation involves a laborious process that you shouldn't try without some careful instructions. You'll also need to buy a special kit that contains some special tools and a pair of suction cups. OWC sells such a kit for $59. They have also posted an instruction video that makes the process seem less intimidating. It's still not a cakewalk, but if you pay close attention, and you're comfortable with a tiny Torx screwdriver and fiddling with slim, delicate wiring harnesses, you'll probably do all right. In addition to the SSD and the drive installation kit, OWC also sent along a 3.5-inch drive adaptor — the SSD is a 2.5-inch device — although you actually can get by without it. Oh, and by the way, next-generation of ultra-thin iMacs are even more difficult to upgrade. In place of magnets to hold the glass in place, Apple has moved to a special adhesive tape. In any case, I received the kit on a Saturday, and steeled myself for the installation the following Monday. I watched the video several times, and kept it available on another Mac, the review iMac 5K that has since been returned to Apple, just in case I needed a refresher. And I did. I won't detail all the steps here. But it starts with using the two suction cups to pry the glass from the iMac's chassis. After that, you have to unscrew a bunch of tiny Torx (six-point) screws to remove the LCD display. All this has to be done real carefully, and it's best to have some clean, soft surfaces on which to place the delicate components you're removing. Disconnecting the LCD involves unplugging some real slim wiring harnesses, and you have to be extremely careful. It's not that replacement cables are necessarily expensive, but getting them from a local Apple dealer or even an Apple Store will not be easy. They are not regarded as user serviceable parts. To prepare myself for the process, I ran a full clone backup to the external FireWire 800 drive with Carbon Copy Cloner. From beginning to end, it took over an hour to install the SSD. The photo at the left shows the iMac at the point where the LCD panel was being removed. The only fly in the ointment was the dust that accumulated inside after five years in dusty Arizona, and it required a few moments to blow it out. No doubt I improved the long-term reliability of this computer in the process. After the iMac was closed up, I carefully reconnected all the peripheral cables and the power cord. Since I had to install a new OS onto an empty drive, I pressed Option during the startup process to allow me to select the Yosemite restore partition from the backup drive. The relative speed of the installation signaled what I'd expect once the iMac had its own OS. The migration process required some four hours to restore 500GB of data to the new drive, about the same as the same migration procedure took on the iMac 5K. Once restored, I was able to give the SSD the acid test, and I was amazed. Normally it takes up to three minutes for my Mac to boot and all startup apps to load. This time the process took little more than 30 seconds to complete, and I hit the desktop in 15 seconds flat. Most apps launched instantaneously, and Adobe Photoshop took maybe three seconds. QuarkXPress 10.5 loaded in about 10 seconds. As any of you who has used an SSD can testify, just about everything runs amazing fast, and the dream of almost instant response is realized. Indeed, it is now hard to detect much of a difference between my old iMac, and the iMac 5K — the latter came with a 1TB Fusion Drive, which gives you most of the performance of a true SSD — which goes to show how much of what you do on a Mac is drive related. Based on the system tools I put into action, the iMac is also running a lot cooler now, since the drive generates little or no heat, usually not much higher than 100 degrees Fahrenheit after some intense action. It's hard to complain about that. The sole downside, and it's minor, is the fact that a 1TB SSD generally formats to around 960GB capacity, short of the 999GB used by the previous drive. But that's really a minor trade off to gain those amazing speed advantages. True, an SSD, and the accompanying installation kit, aren't exactly cheap. But it's a lot less expensive than buying a new Mac. If you would rather not engage in such extensive transplant surgery yourself, and I understand why, see if a local Mac dealer would do it for you; an Apple Store would refuse for obvious reasons. You can also ship your iMac to OWC's own plant, of course, but first see if you find a nearby dealer to handle the chores, because it will cost less, particularly when you include the cost of shipping. A nearby authorized Apple dealer, MacMedia of Scottsdale AZ, considers iMac drive upgrades a Tier 2 process for which it charges $95. It's definitely worth the peace of mind if you choose to take this step. Now OWC normally sends out review hardware for 30-day evaluations. But since reviewing this drive involved a complicated installation process, they aren't exactly rushing me to return it.
- Apple and Microsoft — About Philosophy So in recent days, more and more tech pundits have published comparisons between OS X El Capitan, still a ways from release, and Windows 10, which arrived this week for download and bundled with some new PCs. Looking over these two, which actually derive an idea or two from one another, you can see where Apple and Microsoft have seriously diverged in how they approach platforms. For years, Microsoft has touted Windows Everywhere, meaning that, whatever device you use, you'd have access to a version of Windows. This would extend to point-of-sale devices and other gear that doesn't necessarily strike you as related to a PC, though they are, in fact, computers. Windows 10 takes that integration attempt a step further by building an operating system meant to work on a host of devices. But there will be touch-centric and mouse-centric interface changes as needed. So when you use a convertible PC notebook, one that can act as a tablet with a removable or rotating display, and one that works as a regular PC, there's a Continuum mode. It can be made automatic or require manual switching, but it will deliver the right input scheme for your setup. In passing, I wonder how some people might react if they don't get the memo, or OK everything and have Windows 10 switch modes when they didn't expect it. I also gather hardware makers will also have to adjust their drivers to allow for the smoothest switch. The other problem is the so-called Universal app, which means a developer creates one version that works on any Windows 10 device. The problem is that a Universal app is also "fat," meaning it has the binaries for both mouse and touch versions and is thus potentially much larger. This could become a serious problem for a notebook with a small SSD, quite common, or a smartphone without lots of storage. Contrast that to Apple's approach in iOS 9, where the OS downloads will be smaller, and you'll download apps stripped of the code you don't need on your device. Apple also does not believe that you can integrate a toaster oven with a refrigerator, to use Tim Cook's famously exaggerated example. Thus Mac notebooks do not have touchscreens, and the iPad, although keyboards are available, is primarily touch-centric. The operating systems may share some code and features, but they are optimized for the different user conditions. Integrating, to Apple, would remain a poor compromise, and it's an open question whether putting Windows 10 everywhere is actually going to work. Indeed, it remains to be seen whether those convertible PCs will succeed in a declining market where Apple is one of the few companies to grow sales and market share. Right now you pay a premium to have a notebook that can double as a touch-based tablet, and the sales case has yet to be proven. This fall, prices are expected to decline for such gear, but, again, that doesn't mean people want all-in-one devices of this sort, as opposed to a computer with an integrated display, such as the iMac. So the features touted by PC fans as superior to OS X are partly related to philosophy. You don't need Continuum, but Apple has Continuity, providing for some level of integration among your Apple devices. The operating systems and the way you interact are different but you can still switch rom one to the other more smoothly. Well, mostly, because Continuity, and the Handoff feature can be buggy. One hopes things will be better when El Capitan is finalized. The other difference is Cortana. Apple's virtual assistant, Siri, remains on mobile gear, because Apple believes these are more personal devices that are a better fit for such a feature. Microsoft, wanting to have the same things everywhere, more or less, brought Cortana to the Windows 10 PC, bugs and all. While it may be suitable to some — and I expect home users will benefit most from Cortana — early reviews indicate "she" is buggy, and voice recognition is apt to cut off with a response before you're finished. A famous example is asking the name of the President of the United States. Cortana may cut off before "States," and thus identify the President of United Airlines instead. Surely that and other recognition glitches will be fixed before long, but Cortana is something Microsoft has had for a while, starting with the Xbox gaming console. So it's hard to excuse problems of this sort. Apple could have released a version of Siri for OS X, but hasn't done so. The use case is questionable, whereas Microsoft has no compunctions about throwing something out there for those who might want to use it. Or maybe just for bragging rights. That said, it's troubling that Windows 10 appears to have shipped with loads of bugs, not just in Cortana, but in Mail and other apps. While you expect glitches early on, and OS X Yosemite wasn't immune by a long shot, there appears to be too much going on that's not so pleasant. It may be that Microsoft ran headlong into getting Windows 10 out for back-to-school PC sales, hoping the worst glitches would be fixed by fall. OS X El Capitan will probably appear no later than late October, and one hopes the worst bugs will be eradicated. But doing any comparison is a little unfair right now, particularly for features not fully baked. One thing is certain, however, and that is that the next OS X is not just a bug fix update. There are lots of under-the-hood changes that promise better performance and security. The feature enhancements promise to improve productivity. So far most of what Microsoft is offering with Windows 10, aside from a couple of controversial features, is the removal of the Windows 8/8.1 excesses, and a few features "borrowed" from the Mac to improve multitasking. But Windows 10, absent the bugs, performs well enough, and the Microsoft Edge browser is good enough that the company ought to consider a Mac version. That's saying a lot, but the enterprise won't switch until they know everything's all right, and that may take a year or two to happen. Meantime, PC sales will continue to decline.
- Office for iPad: Free — Sort of! As most of you know, Microsoft is not nearly as flexible or successful as Apple in keeping secrets. Sure, news about an upcoming Apple gadget will usually leak from the supply chain, but software releases tend to get a higher level of protection from the teeming masses of tech journalists and financial analysts. Of course, secrets encourage the media to just make things up, using their perceptions about Apple as a basis for guessing what they're working on. With Microsoft, rumors about a forthcoming Office for iPad release have come and gone and come again. Some of the stories suggest the software has been ready for several years, awaiting approval from the executive team for release. But former CEO Steve Ballmer reportedly opposed the move. In addition, there was a huge detour: With the arrival of the Surface tablet, Microsoft touted the presence of Office on both the ARM-based RT and Intel based Pro versions as an advantage over other tablets. This supposed advance, such as it was, wasn't quite what it seemed to be. You see, there is still no version of Office that's compliant with the Modern or Metro UI. It's basically just the same old Office 2013 release for desktop PCs that's running from the desktop layer. Regardless, people aren't buying. The Surface tablet has been one huge failure for Microsoft, and the Office advantage was no advantage at all. Some estimates claim that Microsoft is losing out on billions of dollars in potential revenue by not delivering an iPad version. Well, it appears Microsoft's new CEO, Satya Nadella, has provided a dose of sanity. In a special media event in San Francisco, Microsoft announced Office for the iPad. Indeed, Windows 8, considered a disaster for the company, wasn't even on the agenda, and that clearly sends a strong message about the company's future direction. The iPad app suite is available in a sort of freemium arrangement. You can download a copy the iPad versions of Word, Excel and PowerPoint free from the App Store and open and view documents. If you want to actually create and edit documents, you need to subscribe to Office 365. Pricing depends on the package that best meets your needs, but the Home version is $9.99 a month, and includes support for up to five Macs and PCs and a single tablet. Of course, if you already have an Office 365 license, the unlocked iPad version is free. Whether Microsoft earns more revenue from this product largely depends on how many additional signups the iPad version generates. Unlike Adobe, you can still buy retail copies of Microsoft's traditional Mac and PC apps. You aren't forced to subscribe to the cloud-based account. Certainly the decision to release Office for the iPad couldn't come at a better time. PC sales are down and Microsoft's efforts to go mobile have been largely stillborn. Even the purchase of the failed handset division of Nokia isn't expected to change the situation. Consider what happened when Google bought another failing handset company, Motorola Mobility, and you'll see what I mean. Meantime, Office for the iPad is already garnering favorable reviews. The ZDNet division of CNET says the suite "sets the gold standard for tablet productivity." That's high praise, because there are already a number of office-style app suites on iOS and Android. The standard bearer is Apple's iWork, which offers essentially the same feature set on the Mac, iOS and cloud-based versions. What this means is that, if you have an iCloud account and use a Windows PC, you can still use iWork and share your documents with users on the other platforms. It's also free with a new Apple gadget, which may be the most compelling sales pitch of all. So why should anyone who isn't already an Office 365 subscriber take the plunge just to be able to take advantage of the full feature set of Office for the iPad? Is it really that good? Here Microsoft may have miscalculated by assuming that iPad users already have a Mac or a PC, and thus the iPad represents just another device. But more and more people rely on an iPad as their primary personal computer, and they are going to be decidedly reluctant to pay $100 a year forever to get a fully-enabled copy of Office. Remember, iWork is free. Does Office's enhanced feature set and superior compatibility with the Mac and Windows versions deserve a higher standalone price? Time will tell. As most of you know, Microsoft has had a mixed reputation with Mac apps. While paying lip service to Mac interface conventions, even such features as Auto Save and Versions have yet to be supported. When you work in an Office app, you sometimes think you're really using something actually meant for Windows, but clumsily ported to the Mac platform. The document windows may seem Mac-like, but the features carry the awkwardness of Windows. But when it comes to tablets, Microsoft is in a new world. There is no Windows equivalent, and thus Microsoft had to rely on Apple's development tools to build the product. For the most part, it seems successful at first blush. So Microsoft claims that Office for the iPad was built from the ground up. From the look and the feel, it does seem a clever adaptation of Office conventions slimmed down and styled for tablet use. Most of the reviews talk of a fast and fluid user experience, though some of the more obscure features found even in Office for the Mac won't be supported, though that probably doesn't matter. What's more, there appears to be decent cloud integration, meaning you can pick up where you left off on an Office document from another platform and continue your work on your iPad. Microsoft's target audience is no doubt the business world, which has embraced the iPad with a passion. This is where Microsoft is apt to gain a number of users, but if these companies already have Office 365 licenses, it won't matter. If they haven't embraced the cloud yet, there could be a sizable rate of customer conquests. I'm sure Microsoft's marketing people have been busy crunching the numbers and considering the possibilities. What's important for Microsoft is the user license. Surface has done nothing for them, and if Apple can deliver substantial new revenues to its sometimes rival, that works to the advantage of both. Meanwhile, the Office for iPad apps quickly rose to the top of the charts at the App Store. Let's see how it stands once the early adopters have their copies, and how that impacts the Office 365 signup rate. If Office for the iPad does well, will that speed up development of Office 2014 for the Mac? I suppose we'll know soon.
- 2014 — The Year the Sky Didn’t Fall for Apple At the start of 2014, even the most diehard Apple fanatic might have wondered about the future prospects of their favorite fruit company. Sales didn't always meet Wall Street projections, and profits were flattening. The stock price was way down from historic highs. To no surprise, some members of the mainstream media were calling for CEO Tim Cook to take a hike. Could it be that Steve Jobs' handpicked successor was a monumental screw up, or was there a long-term plan in place that would set things right before long? Questions, questions. Many of the particulars are ably recorded in a no-holds barred editorial from Daniel Eran Dilger, a frequent guest on The Tech Night Owl LIVE, over at AppleInsider. So I will be brief about some of the details. Now understand that the perception that Apple was on the rocks was largely manufactured. When Steve Jobs introduced iterative upgrades to Apple gear, that was part of the standard upgrade cycle. When Tim Cook did the same, there must be something terribly wrong with Apple's mojo, and the company clearly lost its power to innovate. After all, Cook was the supply chain expert. What right did he have to operate a company known for its amazing innovation? You'd think that Apple was supposed to upend a market every year. The critics forget the years that passed between the first iPod, the first iPhone and the first iPad. Miracles don't come every day, but where were the trendsetting products from Tim Cook's Apple? This didn't stop iPhone sales from climbing, at a time when Samsung's sales began to falter. The claim that Samsung had it all over Apple when it came to high sales and meeting the needs of a variety of customers was shown to be shaky. Yes, Samsung still sold loads of mobile handsets, but far too many were cheap, with little profit. While Apple continued to make huge profits from iPhones, Samsung's margins continued to shrink. Tepid response to the latest Galaxy series didn't help. Apple moved far more iPhones. Amid rising sales, Apple's first maneuvers for 2014 were financial. Stock buybacks and the seven-to-one stock split pleased Wall Street. But was Apple just stalling, avoiding the question of what innovative products were in the pipeline? Yes, Apple made promises, but when were they going to deliver? WWDC came, as usual, in June. The critics said it was all about the software, but Apple added an amazing number of new features to iOS and OS X. The bill of particulars was far larger than what Google and Microsoft were promising. True, some suggested Apple bit off a little too much this time, but the bugs are being vanquished, and the end result presents many new opportunities for developers to make a profit and to benefit customers. For regular people, the real significant event came in September, with the introduction of the iPhone 6 and the iPhone 6 Plus, a phablet with a 5.5-inch display. The critics had been long clamoring for Apple to enter the larger smartphone space, but Apple, as usual, took its sweet time about developing the right product. Certainly the public embraced the new gear, with record sales the very first weekend and chronic shortages through most of the holiday season. But some people realized that the romantic ideal of the larger smartphone wasn't quite so compelling after you spent a little time with one. One-handed operation meant something, and the larger handsets could be difficult to fit in a smaller pocket or purse. And don't forget Apple Watch. An early production model was demonstrated, and delivery was promised in early 2015. October brought new iPads, but the flagship model, the iPad Air 2, thinner than its predecessor, was the lone compelling upgrade. The iPad mini 3 was little different from its predecessor aside from Touch ID, and it still cost $100 more. It wasn't such a great deal, and the jury is out how well tablets sold this holiday season. But the iPad Air 2 is, as my friends across the Atlantic are apt to say, a marvelous piece of kit. It will be hard for my wife to give up the one she is using when the Apple editorial loan expires in February. The other product intro in October, the iMac 5K, was simply stunning, particularly the picture and the technology that makes it happen for a price that even Dell couldn't match. Last I checked, Dell's 5K display is just about the same price as the 5K iMac, but Apple gives you the computer as part of the package. None of this means everything went perfect for Apple. Don't forget the missteps — or alleged missteps — depending on your point of view. So those celebrities whose nude photos, stored in iCloud, were hacked and circulated online have only themselves to blame for poor password choices. Why did they have those pictures there in the first place? But the iOS 8.0.1 update was the worst sort of failure, fixing most iPhones, but causing some to lose their cellular connections and Touch ID capability. Apple pulled the update in little over an hour, and released a fixed version the very next day, but the publicity fallout continues. Yes, Microsoft has done worse, far worse, but this is Apple. Please don't get me started about iTunes 12. The complaints haven't been stilled, and I wonder whether Apple needs to get back to the drawing board to sort things out. Some alleged scandals were just nonsense. An iPhone 6 Plus was no more prone to bending than other large mobile handsets. No, Apple didn't suddenly out of the blue sneak a security update onto Macs with OS X Mountain Lion, Mavericks and Yosemite. That particular update came using the App Store update mechanism, the successor to Software Update. Where there's an automatic install option, as there is in Yosemite, you can switch it off. Besides, the NTP security flaw, impacting the time syncing feature of OS X, Unix and even Linux distributions, could allow a remote attacker to gain control of your computer. Even the U.S. Department of Homeland Security got in the act to report the danger, so was it wrong for Apple to protect you in a way that did no harm? For 2015, we know the Apple Watch is coming, but there is no consistency on how well it'll do. And what about the fate of Apple TV? Is there an Apple TV set on the horizon? An iPad Pro, a version with a display that's 12 inches or more? Is there something out of the blue in store? And what will Apple do to flesh out the features for iOS 9 and OS X 10.11? And I will not speculate on the code name for the next Mac OS.
This article was posted on Thursday, March 5th, 2009 at 6:30 PM and is filed under News and tagged with: AND, Betas, Browser Market, browser standards, contenders, Dime A Dozen, EU, European Union, fifteen dollars, Firefox, First Glance, genuine support, Intel, Internet Explorer 7, Internet Explorer 8, logical idea, Mac Os X, Mac Version, Market Dominance, Market Share, Microsoft, microsoft standards, Opera, Paracast Community Forums, PC., Safari, Stock Price, Wintel.