Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit.
Recently, for example, it was claimed that the $599 Mac mini carries a component and manufacturing price tag of $376.20. This may not seem so large a figure, but when you factor in the price of shipping along with distributor and dealer markups, well maybe Apple isn’t making such a huge profit on this particular model. Assuming the figures are accurate — and I’ll get to that in a moment — the use of mobile parts for a tiny desktop is blamed for the high cost to make one.
The theory goes that if Apple built them cheaper, from standard desktop parts for example, maybe they could charge less. Understand that such suggestions usually come from people who probably haven’t a clue how to produce anything other than words in a word processing application. Certainly I make no pretense of understanding all the issues involved, but I think I can make a few observations that strike me as utterly logical.
None of these cost estimates, you see, takes into account what Apple is really paying for raw materials and manufacturing. The reason is that those contracts are negotiated in secret and even Apple stockholders will not see that information in the company’s financial statements.
In short, it is quite possible Apple is benefiting to an unknown degree by special deals, quantity purchases and other arrangements that you and I know nothing about. Indeed, Apple is blamed for paying extra to use mobile parts, but by purchasing larger quantities for use in both desktops and notebooks, they actually save money. That’s the sort of common sense information that analysts don’t really comprehend.
Indeed, this is all an exercise in futility. Do the dissemblers work as hard on taking apart a Dell or an HP? If not, why not? Shouldn’t we know what it really costs the two largest PC makers on the planet to build their gear? Certainly they aren’t making huge profits these days on personal computers. Is that the result of their inability to get good deals on components? Do we credit Steve Jobs, Tim Cook and the rest of Apple’s executives with the ability to get better terms?
Of course, one of the biggest advantages of all is that Apple limits the number of models it produces, and only offers simple upgrades for each, such as a faster processor, extra RAM, a large hard drive or, where possible, graphics processor. All told, it allows Apple to order larger quantities of each part. The PC box makers offer such a confusing choice that it’s often difficult for you to know which model and which specific configuration of that model is right for you. It also increases a manufacturer’s production costs, and hurts profits.
All this demonstrates, of course, is that Apple has found a way to make good profits even in a down economy and still accumulate billions of dollars in reserve cash to use however they see fit. The response from far too many members of the media is that there is some sort of alleged Apple Tax, where the company charges extra for the same gear you can get from other companies.
This has been shown time and time again to be just not so. As I’ve long maintained, a Mac and PC, when equipped with essentially the same hardware across the board and comparable software cost about the same. Sometimes the Mac is a bit more expensive, sometimes the PC. On the high end of the market, a Mac Pro, a workstation and not strictly a personal computer, will actually cost less than a similarly-configured Dell Precision Workstation.
As I’ve said before, it’s not an issue of whether you actually need a specific feature or not, or whether Apple should configure its products differently. The only fair way to do this sort of match-up is to use what’s actually available, not what you want to be available.
Yes, it’s true that if you buy the spare parts and build one yourself, you will be able to get a PC for less. You can even make it a “Hackintosh” using some of the tips posted online to induce Mac OS X to run on regular PC hardware. However, you are not factoring in the value of your time in researching and selecting the components you need, assembling and testing them and, finally, installing Mac OS X.
With a genuine Mac, Apple builds everything for you, and provides it with a standard warranty in case something goes wrong. If you make a mistake building your home-brewed PC, you will have to waste time repairing the unit or paying someone else to do it for you. That may be well and good from a hobbyist standpoint, but in the real world, most people would clearly prefer to buy something that just works out of the box.
- Apple, the WWDC and the Wacky Run-up After quite a run, and ahead of a 7-to-1 stock split, Apple's stock price had declined slightly before the WWDC keynote on Monday. I suppose this was to be expected. The event was presaged with optimism, skepticism and silly claims about what the company must do to survive. Some weeks back, for example, one online pundit who doesn't deserve to be named or linked suggested that the company would be toast if the iWatch wasn't released in 60 days. When that date passed, and Apple was still here, it merely represented yet another example of commentators lying through their teeth or making downright foolish claims to generate online traffic. Having a respect for facts and logic played second fiddle. There was also the "Apple must" meme, that the WWDC keynote must be filled with new hardware and new product categories, even though it was ostensibly for developers. Thus, we know there would be news about iOS 8 and OS 10.10 because Apple said as much. But expectations that there would be new hardware weren't met. There was no Apple TV or iWatch demonstration for developers, but the people who build apps for Apple gear still got plenty to consider, including a new simplified programming language known as Swift. But OS 10 Yosemite? What about that Looney Toons cartoon character? Clearly Apple isn't taking that into consideration with OS 10.10, which will sport the rumored flatter look and feel, reminiscent of iOS. The improved transparency effects and cleaner text and windows seem interesting enough if a new OS X skin appeals to you. While Mavericks was heavily laden with hardware improvements to use RAM and power more efficiently, Yosemite is heavily disposed towards improvements for Mac users. Front and center is Continuity, which greatly simplifies the passage from Mac to iPhone to iPad, and back again. Email and messages can begin on one, and be completed on another. You can also use your Mac or, with iOS 8, your iPad to make and receive phone calls on your iPhone. Of course your iPhone has to be active on the same Wi-Fi network for this Handoff process to work. SMS messaging is also supported; again with a networked iPhone. You can also use your iPhone to set up an Instant Hotspot, though that would appear to require support from your wireless carrier, as Apple indicates on their site. Clearly Apple's critics will complain that Continuity is yet another way for Apple to rope you in to depending on their ecosystem. But there's nothing wrong with that. Other companies and their sycophants in the tech media are probably jealous. So iCloud becomes iCloud Drive, since you can now use it as an online repository for all your files, and even set up a traditional file/folder hierarchy that can be accessed on all your Apple gear, including your iPhone and iPad, along with a Windows PC. In a sense, Apple is going after Dropbox and the cloud storage systems from Microsoft and Google to set up seamless ways for you to store and easily transfer larger files. Mail for Yosemite, with the promise of greater speed and efficiency, has a new feature, dubbed Mail Drop, which lets you use your iCloud Drive as an intermediary for file attachments of up to 5GB. This will help you avoid the usual problem of sending large files to a recipient. Email services traditionally limit attachments to less than 20MB. Windows users will simply receive a link in their email to retrieve the file, which definitely rains on Hightail's parade. Since iCloud now plays a larger role in storing your stuff, new storage plans are coming. You'll still get 5GB free, but 20GB is just 99 cents per month, and 200GB is $3.99 per month. For small businesses, or families with loads of photos and other files to store and back up, the latter plan is the sweet spot. You'll be able to get up to 1TB of storage once all the options are in place. Spotlight has been enhanced to include both online and local searches, which is something you can already do under Windows. I suppose Apple is hoping you'll move away from Safari searches and rely on Spotlight to find everything. Here's why: While Google search is still supported and remains the default on Safari, Spotlight uses Microsoft Bing. I wonder how Google will react when they get the memo. As with Mavericks, OS X Yosemite will be available this fall, probably between late September and late October, as a free download and is reportedly compatible with the very same Macs that can run OS 10.9. While developers are already downloading the first Yosemite preview, up to one million Mac users will receive access to Yosemite betas this summer. So be prepared to sign up as soon as possible. I expect they will want to get a few releases out before letting non-developers gain access to the seeds. While iOS 8 also comes across as a compelling release, Apple has yet to say anything about side-by-side multitasking for iPads. I suppose that could come later. Meantime, in addition to the Swift development language, Apple is moving towards giving developers more flexility in building and selling iOS apps. There is, for example, support for Touch ID and third-party keyboards. So, although the new QuickType predictive keyboard scheme may appeal to most users, those who want a Swype or another third-party keyboard to replace Apple's will get full system support. Would that were true with other apps, and it would be nice to be able to pick something else as the default for such tasks as email and browsing. As predicted, HealthKit will be designed to allow developers of health and fitness apps to seamlessly communicate with your iOS device and the new Health app. Such major medical institutions as Mayo Clinic have announced full support, which means you'll be a tap away from monitoring your physical condition, and your doctor can receive immediate updates should test results require their attention. Apple, by the way, promises what appears to be bulletproof security for Health and also for HomeKit, a tool for developers to build apps to better integrate your connected home. The HomeKit feature is called Secure Pairing, which supposedly means that only a registered iOS device can unlock your home, adjust the lights, turn on the microwave, or perform many other functions in your home. Developers will be able to bundle apps at a special discount and offer beta testing functions via the App Store. A new "Explore" feature will make it easier for you to discover the more than 1.2 billion apps now available for iOS users. While iOS 8 won't look altogether different from iOS 7, and thus isn't apt to be quite as polarizing, that can't be said for Yosemite. Right after the initial announcement appeared in the tech media, one of my friends, who has already had a love/hate relationship with Mavericks, responded with just one word, "YUK!" Her concern is that it looks more like iOS, but I reminded her that it's still OS X and her Mac will still run like a Mac despite the changes. Oh, and by the way, the iPhone 4 is not on the iOS 8 compatibility list. It was hit or miss with iOS 7, so it makes sense it has been retired from future iOS updates. In any case, Apple's stock price resumed its upward climb Tuesday morning. Evidently Wall Street was impressed.
- The iMac SSD Transplant Report It's quite certain that the designers of recent iMacs didn't consider what might be required if you wanted to change anything more than RAM. And on the 21.5-inch version, you can't even do that. So this forces you to load up such Macs on Apple's build-to-order page when you place your order, so you don't have to concern yourself about lost upgrade opportunities. Now I bought my late 2009 iMac towards the end of that year, a few weeks after release. I did customize some, with an Intel 2.8GHz i7 processor, and the upgraded graphics card. I kept the standard 8GB RAM, since I could always flesh it out later if I wanted; that was the one thing that could be upgraded easily. Indeed, when the time came to move to 16GB RAM, I did the deed in about five minutes from the time it took to lift the iMac from my desk, place the screen on a large towel, open the tiny cover at the bottom of the unit, and replace the RAM. Although that RAM upgrade should not have made a substantial performance change, or at least I didn't expect one, I found that some apps seem to be less apt to clog system resources. A particular example was Parallels Desktop, where I was able to launch into a Windows virtual machine somewhat more quickly, with fewer slowdowns impacting other apps. Understand that I seldom gave Windows more than 1GB of RAM, so the slowdowns shouldn't have been as drastic as they were. In any case, I appreciated the modest performance boost, but still suffered from long startup times, amounting to several minutes because I launch half a dozen apps at startup, and opening one of those large productivity apps, such as Adobe Photoshop and QuarkXPress, took 20 seconds or more. Anything that involved copying large numbers of files seemed glacial, and the 1TB Western Digital Caviar "Black" drive that shipped with the iMac was regarded as reasonably swift for its time. So I enlisted the expertise of Other World Computing, who specializes in Mac upgrades, to suggest a suitable drive upgrade for review. We settled on the closest match to the stock drive, OWC's 1TB Mercury Electra 6G SSD. If you want to buy one, it retails for $478, a fairly normal price for such a device. If you can don't need that much storage, or can rely some on an external drive, you can get a 480GB SSD for $259. OWC also includes some useful features that make it suitable for use on Macs. So what OWC calls "global wear leveling algorithms" and "StaticDataRefresh" are said to eliminate the need for one of those TRIM hacks, not officially supported with OS X Yosemite, which are often necessary for third-party SSDs. The major claim to fame with SSD is a performance level several times higher than a traditional hard drive without the wear and tear. OWC advertises "sustained reads up to 535MB/s and writes up to 443MB/s," although I made no effort to verify that claim. Alas, you can't just pop the hard drive out of an iMac and put a new one in. Installation involves a laborious process that you shouldn't try without some careful instructions. You'll also need to buy a special kit that contains some special tools and a pair of suction cups. OWC sells such a kit for $59. They have also posted an instruction video that makes the process seem less intimidating. It's still not a cakewalk, but if you pay close attention, and you're comfortable with a tiny Torx screwdriver and fiddling with slim, delicate wiring harnesses, you'll probably do all right. In addition to the SSD and the drive installation kit, OWC also sent along a 3.5-inch drive adaptor — the SSD is a 2.5-inch device — although you actually can get by without it. Oh, and by the way, next-generation of ultra-thin iMacs are even more difficult to upgrade. In place of magnets to hold the glass in place, Apple has moved to a special adhesive tape. In any case, I received the kit on a Saturday, and steeled myself for the installation the following Monday. I watched the video several times, and kept it available on another Mac, the review iMac 5K that has since been returned to Apple, just in case I needed a refresher. And I did. I won't detail all the steps here. But it starts with using the two suction cups to pry the glass from the iMac's chassis. After that, you have to unscrew a bunch of tiny Torx (six-point) screws to remove the LCD display. All this has to be done real carefully, and it's best to have some clean, soft surfaces on which to place the delicate components you're removing. Disconnecting the LCD involves unplugging some real slim wiring harnesses, and you have to be extremely careful. It's not that replacement cables are necessarily expensive, but getting them from a local Apple dealer or even an Apple Store will not be easy. They are not regarded as user serviceable parts. To prepare myself for the process, I ran a full clone backup to the external FireWire 800 drive with Carbon Copy Cloner. From beginning to end, it took over an hour to install the SSD. The photo at the left shows the iMac at the point where the LCD panel was being removed. The only fly in the ointment was the dust that accumulated inside after five years in dusty Arizona, and it required a few moments to blow it out. No doubt I improved the long-term reliability of this computer in the process. After the iMac was closed up, I carefully reconnected all the peripheral cables and the power cord. Since I had to install a new OS onto an empty drive, I pressed Option during the startup process to allow me to select the Yosemite restore partition from the backup drive. The relative speed of the installation signaled what I'd expect once the iMac had its own OS. The migration process required some four hours to restore 500GB of data to the new drive, about the same as the same migration procedure took on the iMac 5K. Once restored, I was able to give the SSD the acid test, and I was amazed. Normally it takes up to three minutes for my Mac to boot and all startup apps to load. This time the process took little more than 30 seconds to complete, and I hit the desktop in 15 seconds flat. Most apps launched instantaneously, and Adobe Photoshop took maybe three seconds. QuarkXPress 10.5 loaded in about 10 seconds. As any of you who has used an SSD can testify, just about everything runs amazing fast, and the dream of almost instant response is realized. Indeed, it is now hard to detect much of a difference between my old iMac, and the iMac 5K — the latter came with a 1TB Fusion Drive, which gives you most of the performance of a true SSD — which goes to show how much of what you do on a Mac is drive related. Based on the system tools I put into action, the iMac is also running a lot cooler now, since the drive generates little or no heat, usually not much higher than 100 degrees Fahrenheit after some intense action. It's hard to complain about that. The sole downside, and it's minor, is the fact that a 1TB SSD generally formats to around 960GB capacity, short of the 999GB used by the previous drive. But that's really a minor trade off to gain those amazing speed advantages. True, an SSD, and the accompanying installation kit, aren't exactly cheap. But it's a lot less expensive than buying a new Mac. If you would rather not engage in such extensive transplant surgery yourself, and I understand why, see if a local Mac dealer would do it for you; an Apple Store would refuse for obvious reasons. You can also ship your iMac to OWC's own plant, of course, but first see if you find a nearby dealer to handle the chores, because it will cost less, particularly when you include the cost of shipping. A nearby authorized Apple dealer, MacMedia of Scottsdale AZ, considers iMac drive upgrades a Tier 2 process for which it charges $95. It's definitely worth the peace of mind if you choose to take this step. Now OWC normally sends out review hardware for 30-day evaluations. But since reviewing this drive involved a complicated installation process, they aren't exactly rushing me to return it.
- About Terminating iTunes with Extreme Prejudice So iTunes hasn't exactly received the love in recent years. Some say it's bloated, although technically that's not quite true. Others are just overwhelmed by all the features that are regularly added, without taking steps to simplify the interface so the power of the app is at your beck and call. Others fret over stability and reliability issues, and reports that music databases may be borked with iTunes 12.2 and Apple Music only make matters worse. Now my history with iTunes goes back to its origins as SoundJam and later SoundJam MP Plus from a now-defunct publisher known as Casady & Greene. In 2000, Apple made the smart decision to buy the product, and bring along its developers, including Jeffrey Robbin, now a VP of consumer applications at Apple. In addition to being lead developer of iTunes, Robbin is credited with helping to create the software for the iPod, and was, several years ago, reported to be a part of the development project to create an Apple TV set. Of course, that project appears to have been discontinued, but it's notable how Apple has put Robbin in charge of significant projects. I've known him for years, and he's a real talented guy and deserving of his success. But something's gone real wrong with iTunes, and it's in need of serious repair, or Apple needs to start over and rethink the app. Before I go on, don't assume that starting over is anything new with Apple. Ask users of Final Cut Pro, for example. Although the new and far cheaper version, Final Cut Pro X, got a whole lot better over time, some loyal users chafed at the changed interface and lost features, and went elsewhere. Still, Apple is not shy about changing thingsy, and it's high time that iTunes go under the knife. The latest version, 12.2, was released to introduce Apple Music. It's otherwise substantially the same as the previous cluttered version, only it's more cluttered. It only adds new layers of inconsistency and unpredictable behavior to an app that was already breaking at the seams. A major change of version 12 was the use of a context-sensitive navigation bar that totally confounds muscle memory. So when you move from Music to Podcasts or to Movies, the options and the width of the nav bar labels changes. This may make sense from a logical point of view, but it means that you have to stop and think before you click. Apple Music merely adds extra labels for the Music section. There's no Apple Music icon, since the feature integrates with existing music features. All right, that's part of it, and I suppose most of you have gotten used to the poor implementation of this feature. There's more, however. With Apple Music, context menus usually don't work, and the ellipses that are usually placed next to the titles of albums and tracks don't deliver consistent context results. Select an album in the For You page and the ellipse will only allow you to share the album. When you click on the album to open its playlist, you have additional options to share an album, but none to tell Apple Music you want that thing off your list post haste. To make matters worse — and more confusing — if you tap and hold an album title in the For You list in Music for iOS 8.4 (and now the 9.0 beta), you not only have extra choices, but one entitled "I Don't Like This Suggestion." Why isn't that readily available with iTunes? Tell us Mr. Robbin! I realize that iTunes is very much a browser, meaning that the content you access can be instantly altered. I suppose that adding more context options is something that could be done on-the-fly without updating the app, and maybe it'll be fleshed out over time as the service is refined. For now, however, the interface and the layout are poorly designed, as if it was perhaps thrown together to meet a deadline with the hope it'll be fixed later. Kirk McElhearn, Macworld's "iTunes Guy," and my go-to expert on such matters, suggests that Apple's marketing people are being given too much power to drive the look and feel of iTunes. It's more about turning visitors into paying customers, but it doesn't even succeed on that level. If they hope you'll buy a track you're enjoying in Apple Music, the process is definitely not easy. Or perhaps Apple really does believe that we are all destined to rent music, and this is only guiding you into that direction. Remember, when you rent music, you own nothing other than the tracks you've previously purchased. Anything you've downloaded from Apple Music stops playing when you stop paying. If you decide one month you have other priorities, and you've spent days fine-tuning your custom playlists, will Apple allow you to suspend your membership for a while, and allow you to pick up where you left off a month or two later? Just asking. The reason I suggest Apple should kill iTunes and try over is that the app has moved in the wrong direction. It doesn't mean it should be split up into separate media apps, as is done in iOS. Having a single place to get play and acquire content on a Mac or PC is probably the more efficient idea. But that shouldn't keep Apple from starting over and devising a better way. It's not that there is better competition out there, particularly if you are accustomed to the Apple ecosystem. But how long will Apple allow this messy situation to continue before taking action?
- Apple and Model Proliferation Back in 1997, Steve Jobs, newly minted as Apple CEO (well "interim" CEO) began to cut back on Mac model proliferation. Stuck with loads of Performas with different model numbers but not very different specs, it was clear that Apple needed to clean out the catalog. The fundamental change, best signified by the iMac and the Power Mac, was to have a consumer and professional model for each product line. You could, of course, custom order to some degree to select processor, memory and storage, and perhaps the graphics card. But you didn't have to fret so much about which model was best for your needs. This was quite unlike Dell, HP and other tech companies that, to this day, have so many models with non-descriptive names that it's hard to figure out what might work best for your needs without a scorecard, and perhaps a salesperson to hold your hand and explain it all to you. But in recent years, Apple under Tim Cook has moved to seriously expand the product line. It's not near as bad as the mid-1990s, but it can get a mite confusing if you aren't in close touch with the tech media, particularly product reviews and, where it's important to you, performance estimates. The same logic holds true for the iPhone and the iPad. With the Apple Watch, the basic product is the same, but the many differences are essentially about fashion and the statement you want to make with one of these babies on your wrist. So placing an order at Apple's online store is no longer so simple. Choose Shop Mac, and you will have seven product lines from which to choose: MacBook, MacBook Air, MacBook Pro, iMac, iMac Retina 5K display, Mac mini and Mac Pro. Each 2015 MacBook has two configurations, available in three colors. But you can also customize a model to include a different processor. Other Macs include different display sizes, RAM, storage and sometimes graphic chip alternatives. So after you choose one of seven, there will be dozens of other choices you will be invited to make. These are decisions you must make upon ordering for the most part. Only some models allow you to upgrade RAM or storage later. Doing anything but RAM on an iMac is an annoying chore that starts with removing adhesive tape. The process is only simple on the Mac Pro, Apple's workstation, where high-end users are apt to even change the processor to get better performance. Moving to the iPhone, there are four models, two of which (the iPhone 5s and iPhone 5c) are legacy products sold at a lower price. The plastic iPhone 5c comes in five colors, the others three. You have up to three storage options, and that's before you get to your choice of carriers for a subsided package, or unlocked. I'm only including the choices in the U.S., since cellular plans vary widely around the globe. Not all the carriers are listed at Apple's store, so you may end up buying an iPhone at a third-party dealer with more choices. Are you dizzy yet? I haven't mentioned the iPad. Despite flagging sales — and one can always hope the situation will be better when Apple reports March quarter results next week — Apple hasn't been shy about giving you choices. You have five models ranging from the original 2012 iPad mini to today's iPad Air 2. Each is available in multiple colors, and several storage options with or without cellular capability. This doesn't mean you're left to your own devices in reaching a decision about which Apple gear to buy. You'll want to read the tech press to get a sense of which products are best suited for your needs and which configurations to choose. Remember, though, that except for a very few Macs, you need to make your final choice when you place your order. Upgrading a configuration later will not be possible. But help is available. When you visit Apple's online store, there's a tiny Get Help drop-down menu where you can activate an online chat with a specialist to help you make a decision. Or you can call them. You may prefer to speak with someone you can see, with the products you're considering on display, so an Apple Store or a third-party dealer would be your best bet. While I haven't had that much trouble choosing the best Apple product that meets my needs and budget, I usually have to fret over the cost to see what configuration presents the best compromise. I can see why Apple is providing more and more choices, and that means that it's easier to select the product that suits you. But too many choices can cause confusion. This is a reason why Apple cut back on the model numbers in the first place. Is it moving too far in the wrong direction? That's hard to say, because you have to wonder which model ought to be discontinued to simplify. You can make a case for the original iPad mini. But choices of that sort are apt to leave customers without the one they prefer, so it's a juggling match, and it may only get worse in the years to come.
- Can You Live Without an Apple Watch? Apple seeded an Apple Watch with a number of specially selected tech journalists, and the first reviews are in. Even though I haven't yet considered whether to try one out at an Apple Store, I am intrigued by the possibilities. But it's definitely not a slam dunk. There are certainly lots of good parts. It's mostly fast, fluid and stable, though apps are sometimes slow to load, and it does the things Apple claims it does. Battery life, claimed to be 18 hours under normal use, appears to be on track. One review I read spoke of having the Apple Watch last longer than an iPhone during the test period. The only downside appears to be the charging pad, since it's just too easy to separate the two, and the fact that it takes up to two and a half hours to fully recharge. But the larger criticism is that the new scheme forces you to have yet another charging cable on hand when you travel. While it's clearly not as bad as one blogger — who had never tried an Apple Watch — claimed, there are some new skills to learn. So you'll need to get accustomed to Apple's new Force Touch feature, now also available on the 13-inch MacBook Pro with Retina display and the thin/light MacBook. It's mostly a matter of getting comfortable with pressing harder on the touchscreen for added functions. The only downside is that, once you are used to this routine, you'll accidentally press harder on touchscreens and touchpads on gear that doesn't have this feature yet. You'll also need to learn to use the digital crown for zooming and activating Siri, plus the second button for your contacts. None of this appears to be difficult. But when different gadgets offer different functions and different ways to access those functions, you can expect it'll take a few days to get accustomed to everything. Some might suggest Apple should have attempted to make the Apple Watch work more like an iPhone, but pinch and zoom on that tiny screen makes less sense. There have to be accommodations for its size, and Apple appears to have done things in a sensible way. To allow you to make and receive phone calls on an Apple Watch, which uses your iPhone to do the heavy lifting, there's a built in mic and speaker. But it appears the speaker system may not deliver loud enough sound for noisy surroundings. A Bluetooth headset would be the best solution for frequent calls. Well, unless you don't like having those things in your ear. I get all the new fitness functionality, and the clever combination of features that let you access the information you want with a casual glance rather than an extended session. That helps keep battery life as high as possible, and it also makes Apple Watch more convenient for busy people who hope to free themselves from at least some long sessions with mobile gear. So is Apple Watch a potential replacement for the iPhone, the true iPhone killer? Not until it's powerful enough to exist by itself without tethering, and that might take a few years to happen. The taptic features, such as getting subtle reminders when seated to get up and exercise your legs, is a real plus. I can grok this since I've been undergoing treatments lately for a chronic back problem and exercise does help. The reviews suggest Apple's own apps are the most compelling out of the starting gate, and it will be a while for the killer apps to emerge for the platform. To be sure, you don't expect the Apple Watch to do all its tricks with a version 1.0 operating system and version 1.0 apps. That will come in time. As smartwatches go, it appears Apple has made its case for being leader of the pack, and certainly the leader when it comes to the highest prices. I also expect demand at the start to be high, and there are indications supplies will be quite short. Apple will only allow you to buy just one during your shopping session, with no indication whether there will be fast delivery or you'll have to wait. Apple also requires that you reserve the Apple Watch you want or place your order online. There won't be lines snaking around an Apple Store with customers hoping for instant gratification when it goes on sale on April 24th. In addition, Apple won't be including Apple Watch sales figures in its financials as a separate line item, though I suppose something will be said if demand is extremely high. Sales and profits for the March quarter will be revealed on Monday, April 27th. Coincidentally, that will be right after the Apple Watch's first weekend on sale, so I'm sure the tech media and financial analysts will be paying really close attention to see what might be revealed. Even if Apple says nothing, I expect the question will be asked by one of the analysts present at the quarterly the conference call. How Apple responds will say a lot. But after the initial demand is satisfied, will customers find the Apple Watch to be an indispensable wearable? Or will they opt to save their money and rely on their iPhone? Will some people buy iPhones just to be able to use an Apple Watch? The impression I get from the reviews is that, once you're past the learning curve, you may indeed wonder how you lived without one. Maybe, but it's not near as indispensable as a smartphone. That's also the question I will ponder as I decide what I can afford, and whether an Apple Watch will meet my needs. It's not a question that I can easily answer.
This article was posted on Monday, June 29th, 2009 at 6:00 PM and is filed under News and tagged with: Apple, Apple Tax, attempt, basis, Clue, Common Sense, company, component, component parts, Contracts, cost, course, dealer markups, Dell, Dell Precision, desktop, Desktops, Estimates, example, exercise in futility, Financial Statements, Gadgets, good deals, identity, information, Mac, Mac Mini, Mac Os, Mac Pro, manufacturing, mini, model, order, PC. On, pretense, Price Tag, processor, product, Quantities, quantity purchases, Raw Materials, sort, Steve Jobs, Stockholders, Tim Cook, Time, unit, word processing application, X. With.