It's fair to say that the media and industry analysts just don't get Apple. They keep wanting to pigeonhole the company into the same category as other tech giants, not understanding that they are dealing with a firm that doesn't play by those rules.
So, for example, you expect that as a company gets extremely large, sales growth will max out, maybe even flatten. But that situation hasn't so far applied to Apple, at least not yet.
Of course, part of that is simply due to the fact that the market shares of the Mac and the iPhone still retain minority status. How the iPad will fare against forthcoming competition isn't obvious yet, though it certainly has a huge head start.
Indeed, even with the iPod, the revenue curve has grown even while sales have flagged, largely because the iPod touch still has plenty of room to expand. It may well be that this trend will continue, unless Apple can make the lower priced models more compelling.
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