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  • Newsletter Issue #639: Creating Bad Products

    February 27th, 2012

    Sometimes the best laid plans result in failure. Despite pumping hundreds of millions into an action movie, it gets horrible ratings from both reviewers and the public and tanks at the box office. Retail products that seem to offer loads of innovation simply don't survive for one reason or another.

    Let's not forget that the first Macintosh wasn't a very good seller. It was regarded, at the time, as too expensive, with no way to upgrade or add expansion cards. Steve Jobs may have been ultimately correct in wanting to turn the personal computer into a user friendly appliance, but the 1984 Mac was just a little ahead of its time.

    Despite all the obstacles, Apple held on even after Jobs was forced out. He returned a far more savvy businessperson, recruited or promoted a staff of brilliant designers, engineers and marketing people, and the rest is history. But that doesn't mean Apple didn't release some failed products during the second Jobs era.

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