So Apple reports that, through its first weekend on sale, over five million iPhone 5s were sold. That’s a million more than the iPhone 4s last year, and it sounds pretty good. In fact, it’s a record, but it wasn’t nearly good enough for some industry analysts and investors, as Apple’s stock price has taken a bit of a dive in the wake of the announcement.
Once again, reality and wishful thinking are at polar opposites.
Based on the report that Apple received two million preorders for the iPhone 5 last week, it was assumed that total sales for the first weekend must be in the six to eight million range. I suppose that makes sense, but that also assumes that many units would be available. As many of you know, most dealers were out of stock by Sunday, which clearly limited how many units would end up in the hands of customers.
Unlike the questionable statistics such companies as Samsung deliver, Apple based their figures on the number of new iPhones actually being delivered to customers. Piper Jaffray analyst Gene Munster said the original estimates were based on the assumption that Apple would count all preorders, whether or not they had actually been delivered. So there may be another million or so iPhone 5s en route to customers that aren’t part of Apple’s launch weekend figures. Quick sellouts may indicate that, yes, yet another million or two units may have been sold had enough stock been available.
So the real significant figures may not be available until Apple releases the financial report for the September quarter in late October. It’s still possible for Apple to sell another few million between now and the end of the month, assuming there’s enough stock available. The original industry projections in the range of ten million units may indeed come to pass.
That Foxconn had to close one of their plants for a day or two due to employee riots isn’t going to help, but the units produced this week may not actually reach dealers until some time in October, so any impact won’t be felt this quarter. By next quarter, they might even catch up, though Munster doesn’t expect Apple to be able to fully meet iPhone 5 demand until the end of the year. Piper Jaffray is predicting sales of 49 million iPhones for the December quarter.
I also expect, as the iPhone 5 remains in short supply, investors will come to their senses yet again and stop selling Apple stock. But I never pretend to understand the quirks of Wall Street.
Unfortunately, there’s no much Apple could have done, other than build another few million copies of the iPhone 5, and it’s now reported that the unique in-cell display is the main production bottleneck. Based on those lines snaking around Apple Stores around the world, it’s clear there’s heavy demand, and that demand has yet to be satisfied. Today, if you want to order an iPhone 5 from Apple’s online store, expect to wait three to four weeks for delivery. So much for any lingering theory that there is a problem with demand for the product.
All this comes, however, on the same week that loads of users of iOS 6 discovered that the first version of Apple’s own Maps app isn’t perfect. While it has worked well for me, mostly at any rate, there are enough flaws to cause complaints, and sometimes outright freak outs. Do you ever wonder how many people complained about Google Maps until accuracy got real good? Did customers who received incorrect routes, or discovered missing landmarks, complain to the media in the numbers with which they complain about Apple now?
It’s not as if you can’t use Google Maps on any of the 100 million Apple mobile devices running iOS 6. Just point your browser to Google’s site, and use their service instead. Or don’t upgrade to iOS 6 until you feel assured that Apple has fixed the most serious mapping problems.
But a beta quality mapping service isn’t the only complaint. There are reports of possible Wi-Fi connection and performance issues that are said to be under investigation by Apple. Some people report scratches on the rear of the iPhone 5’s case, and that the aluminum backing is more prone to such ills. Since I always use a case, I won’t worry should I get an iPhone 5, but I can see where that may be a problem, assuming the scratches aren’t easily removed with a non-corrosive cleaning solution.
I would also expect that there will be other software and hardware issues that will come to the fore as more and more of you put an iPhone 5 into service. Some might require replacing the unit, others will likely be resolved with software updates. But the 24/7 news cycle is going to cause a feeding frenzy for any news that happens to make Apple look bad.
Meantime, I’ve seen little cause to worry about demand. If dealers were stuck with unsold stock, there would be a problem. Clearly those occasional claims that Apple is holding back stock to look good are just plain delusional. And that’s an understatement.
- Apple, the WWDC and the Wacky Run-up After quite a run, and ahead of a 7-to-1 stock split, Apple's stock price had declined slightly before the WWDC keynote on Monday. I suppose this was to be expected. The event was presaged with optimism, skepticism and silly claims about what the company must do to survive. Some weeks back, for example, one online pundit who doesn't deserve to be named or linked suggested that the company would be toast if the iWatch wasn't released in 60 days. When that date passed, and Apple was still here, it merely represented yet another example of commentators lying through their teeth or making downright foolish claims to generate online traffic. Having a respect for facts and logic played second fiddle. There was also the "Apple must" meme, that the WWDC keynote must be filled with new hardware and new product categories, even though it was ostensibly for developers. Thus, we know there would be news about iOS 8 and OS 10.10 because Apple said as much. But expectations that there would be new hardware weren't met. There was no Apple TV or iWatch demonstration for developers, but the people who build apps for Apple gear still got plenty to consider, including a new simplified programming language known as Swift. But OS 10 Yosemite? What about that Looney Toons cartoon character? Clearly Apple isn't taking that into consideration with OS 10.10, which will sport the rumored flatter look and feel, reminiscent of iOS. The improved transparency effects and cleaner text and windows seem interesting enough if a new OS X skin appeals to you. While Mavericks was heavily laden with hardware improvements to use RAM and power more efficiently, Yosemite is heavily disposed towards improvements for Mac users. Front and center is Continuity, which greatly simplifies the passage from Mac to iPhone to iPad, and back again. Email and messages can begin on one, and be completed on another. You can also use your Mac or, with iOS 8, your iPad to make and receive phone calls on your iPhone. Of course your iPhone has to be active on the same Wi-Fi network for this Handoff process to work. SMS messaging is also supported; again with a networked iPhone. You can also use your iPhone to set up an Instant Hotspot, though that would appear to require support from your wireless carrier, as Apple indicates on their site. Clearly Apple's critics will complain that Continuity is yet another way for Apple to rope you in to depending on their ecosystem. But there's nothing wrong with that. Other companies and their sycophants in the tech media are probably jealous. So iCloud becomes iCloud Drive, since you can now use it as an online repository for all your files, and even set up a traditional file/folder hierarchy that can be accessed on all your Apple gear, including your iPhone and iPad, along with a Windows PC. In a sense, Apple is going after Dropbox and the cloud storage systems from Microsoft and Google to set up seamless ways for you to store and easily transfer larger files. Mail for Yosemite, with the promise of greater speed and efficiency, has a new feature, dubbed Mail Drop, which lets you use your iCloud Drive as an intermediary for file attachments of up to 5GB. This will help you avoid the usual problem of sending large files to a recipient. Email services traditionally limit attachments to less than 20MB. Windows users will simply receive a link in their email to retrieve the file, which definitely rains on Hightail's parade. Since iCloud now plays a larger role in storing your stuff, new storage plans are coming. You'll still get 5GB free, but 20GB is just 99 cents per month, and 200GB is $3.99 per month. For small businesses, or families with loads of photos and other files to store and back up, the latter plan is the sweet spot. You'll be able to get up to 1TB of storage once all the options are in place. Spotlight has been enhanced to include both online and local searches, which is something you can already do under Windows. I suppose Apple is hoping you'll move away from Safari searches and rely on Spotlight to find everything. Here's why: While Google search is still supported and remains the default on Safari, Spotlight uses Microsoft Bing. I wonder how Google will react when they get the memo. As with Mavericks, OS X Yosemite will be available this fall, probably between late September and late October, as a free download and is reportedly compatible with the very same Macs that can run OS 10.9. While developers are already downloading the first Yosemite preview, up to one million Mac users will receive access to Yosemite betas this summer. So be prepared to sign up as soon as possible. I expect they will want to get a few releases out before letting non-developers gain access to the seeds. While iOS 8 also comes across as a compelling release, Apple has yet to say anything about side-by-side multitasking for iPads. I suppose that could come later. Meantime, in addition to the Swift development language, Apple is moving towards giving developers more flexility in building and selling iOS apps. There is, for example, support for Touch ID and third-party keyboards. So, although the new QuickType predictive keyboard scheme may appeal to most users, those who want a Swype or another third-party keyboard to replace Apple's will get full system support. Would that were true with other apps, and it would be nice to be able to pick something else as the default for such tasks as email and browsing. As predicted, HealthKit will be designed to allow developers of health and fitness apps to seamlessly communicate with your iOS device and the new Health app. Such major medical institutions as Mayo Clinic have announced full support, which means you'll be a tap away from monitoring your physical condition, and your doctor can receive immediate updates should test results require their attention. Apple, by the way, promises what appears to be bulletproof security for Health and also for HomeKit, a tool for developers to build apps to better integrate your connected home. The HomeKit feature is called Secure Pairing, which supposedly means that only a registered iOS device can unlock your home, adjust the lights, turn on the microwave, or perform many other functions in your home. Developers will be able to bundle apps at a special discount and offer beta testing functions via the App Store. A new "Explore" feature will make it easier for you to discover the more than 1.2 billion apps now available for iOS users. While iOS 8 won't look altogether different from iOS 7, and thus isn't apt to be quite as polarizing, that can't be said for Yosemite. Right after the initial announcement appeared in the tech media, one of my friends, who has already had a love/hate relationship with Mavericks, responded with just one word, "YUK!" Her concern is that it looks more like iOS, but I reminded her that it's still OS X and her Mac will still run like a Mac despite the changes. Oh, and by the way, the iPhone 4 is not on the iOS 8 compatibility list. It was hit or miss with iOS 7, so it makes sense it has been retired from future iOS updates. In any case, Apple's stock price resumed its upward climb Tuesday morning. Evidently Wall Street was impressed.
- 2014 — The Year the Sky Didn’t Fall for Apple At the start of 2014, even the most diehard Apple fanatic might have wondered about the future prospects of their favorite fruit company. Sales didn't always meet Wall Street projections, and profits were flattening. The stock price was way down from historic highs. To no surprise, some members of the mainstream media were calling for CEO Tim Cook to take a hike. Could it be that Steve Jobs' handpicked successor was a monumental screw up, or was there a long-term plan in place that would set things right before long? Questions, questions. Many of the particulars are ably recorded in a no-holds barred editorial from Daniel Eran Dilger, a frequent guest on The Tech Night Owl LIVE, over at AppleInsider. So I will be brief about some of the details. Now understand that the perception that Apple was on the rocks was largely manufactured. When Steve Jobs introduced iterative upgrades to Apple gear, that was part of the standard upgrade cycle. When Tim Cook did the same, there must be something terribly wrong with Apple's mojo, and the company clearly lost its power to innovate. After all, Cook was the supply chain expert. What right did he have to operate a company known for its amazing innovation? You'd think that Apple was supposed to upend a market every year. The critics forget the years that passed between the first iPod, the first iPhone and the first iPad. Miracles don't come every day, but where were the trendsetting products from Tim Cook's Apple? This didn't stop iPhone sales from climbing, at a time when Samsung's sales began to falter. The claim that Samsung had it all over Apple when it came to high sales and meeting the needs of a variety of customers was shown to be shaky. Yes, Samsung still sold loads of mobile handsets, but far too many were cheap, with little profit. While Apple continued to make huge profits from iPhones, Samsung's margins continued to shrink. Tepid response to the latest Galaxy series didn't help. Apple moved far more iPhones. Amid rising sales, Apple's first maneuvers for 2014 were financial. Stock buybacks and the seven-to-one stock split pleased Wall Street. But was Apple just stalling, avoiding the question of what innovative products were in the pipeline? Yes, Apple made promises, but when were they going to deliver? WWDC came, as usual, in June. The critics said it was all about the software, but Apple added an amazing number of new features to iOS and OS X. The bill of particulars was far larger than what Google and Microsoft were promising. True, some suggested Apple bit off a little too much this time, but the bugs are being vanquished, and the end result presents many new opportunities for developers to make a profit and to benefit customers. For regular people, the real significant event came in September, with the introduction of the iPhone 6 and the iPhone 6 Plus, a phablet with a 5.5-inch display. The critics had been long clamoring for Apple to enter the larger smartphone space, but Apple, as usual, took its sweet time about developing the right product. Certainly the public embraced the new gear, with record sales the very first weekend and chronic shortages through most of the holiday season. But some people realized that the romantic ideal of the larger smartphone wasn't quite so compelling after you spent a little time with one. One-handed operation meant something, and the larger handsets could be difficult to fit in a smaller pocket or purse. And don't forget Apple Watch. An early production model was demonstrated, and delivery was promised in early 2015. October brought new iPads, but the flagship model, the iPad Air 2, thinner than its predecessor, was the lone compelling upgrade. The iPad mini 3 was little different from its predecessor aside from Touch ID, and it still cost $100 more. It wasn't such a great deal, and the jury is out how well tablets sold this holiday season. But the iPad Air 2 is, as my friends across the Atlantic are apt to say, a marvelous piece of kit. It will be hard for my wife to give up the one she is using when the Apple editorial loan expires in February. The other product intro in October, the iMac 5K, was simply stunning, particularly the picture and the technology that makes it happen for a price that even Dell couldn't match. Last I checked, Dell's 5K display is just about the same price as the 5K iMac, but Apple gives you the computer as part of the package. None of this means everything went perfect for Apple. Don't forget the missteps — or alleged missteps — depending on your point of view. So those celebrities whose nude photos, stored in iCloud, were hacked and circulated online have only themselves to blame for poor password choices. Why did they have those pictures there in the first place? But the iOS 8.0.1 update was the worst sort of failure, fixing most iPhones, but causing some to lose their cellular connections and Touch ID capability. Apple pulled the update in little over an hour, and released a fixed version the very next day, but the publicity fallout continues. Yes, Microsoft has done worse, far worse, but this is Apple. Please don't get me started about iTunes 12. The complaints haven't been stilled, and I wonder whether Apple needs to get back to the drawing board to sort things out. Some alleged scandals were just nonsense. An iPhone 6 Plus was no more prone to bending than other large mobile handsets. No, Apple didn't suddenly out of the blue sneak a security update onto Macs with OS X Mountain Lion, Mavericks and Yosemite. That particular update came using the App Store update mechanism, the successor to Software Update. Where there's an automatic install option, as there is in Yosemite, you can switch it off. Besides, the NTP security flaw, impacting the time syncing feature of OS X, Unix and even Linux distributions, could allow a remote attacker to gain control of your computer. Even the U.S. Department of Homeland Security got in the act to report the danger, so was it wrong for Apple to protect you in a way that did no harm? For 2015, we know the Apple Watch is coming, but there is no consistency on how well it'll do. And what about the fate of Apple TV? Is there an Apple TV set on the horizon? An iPad Pro, a version with a display that's 12 inches or more? Is there something out of the blue in store? And what will Apple do to flesh out the features for iOS 9 and OS X 10.11? And I will not speculate on the code name for the next Mac OS.
- Can You Live Without an Apple Watch? Apple seeded an Apple Watch with a number of specially selected tech journalists, and the first reviews are in. Even though I haven't yet considered whether to try one out at an Apple Store, I am intrigued by the possibilities. But it's definitely not a slam dunk. There are certainly lots of good parts. It's mostly fast, fluid and stable, though apps are sometimes slow to load, and it does the things Apple claims it does. Battery life, claimed to be 18 hours under normal use, appears to be on track. One review I read spoke of having the Apple Watch last longer than an iPhone during the test period. The only downside appears to be the charging pad, since it's just too easy to separate the two, and the fact that it takes up to two and a half hours to fully recharge. But the larger criticism is that the new scheme forces you to have yet another charging cable on hand when you travel. While it's clearly not as bad as one blogger — who had never tried an Apple Watch — claimed, there are some new skills to learn. So you'll need to get accustomed to Apple's new Force Touch feature, now also available on the 13-inch MacBook Pro with Retina display and the thin/light MacBook. It's mostly a matter of getting comfortable with pressing harder on the touchscreen for added functions. The only downside is that, once you are used to this routine, you'll accidentally press harder on touchscreens and touchpads on gear that doesn't have this feature yet. You'll also need to learn to use the digital crown for zooming and activating Siri, plus the second button for your contacts. None of this appears to be difficult. But when different gadgets offer different functions and different ways to access those functions, you can expect it'll take a few days to get accustomed to everything. Some might suggest Apple should have attempted to make the Apple Watch work more like an iPhone, but pinch and zoom on that tiny screen makes less sense. There have to be accommodations for its size, and Apple appears to have done things in a sensible way. To allow you to make and receive phone calls on an Apple Watch, which uses your iPhone to do the heavy lifting, there's a built in mic and speaker. But it appears the speaker system may not deliver loud enough sound for noisy surroundings. A Bluetooth headset would be the best solution for frequent calls. Well, unless you don't like having those things in your ear. I get all the new fitness functionality, and the clever combination of features that let you access the information you want with a casual glance rather than an extended session. That helps keep battery life as high as possible, and it also makes Apple Watch more convenient for busy people who hope to free themselves from at least some long sessions with mobile gear. So is Apple Watch a potential replacement for the iPhone, the true iPhone killer? Not until it's powerful enough to exist by itself without tethering, and that might take a few years to happen. The taptic features, such as getting subtle reminders when seated to get up and exercise your legs, is a real plus. I can grok this since I've been undergoing treatments lately for a chronic back problem and exercise does help. The reviews suggest Apple's own apps are the most compelling out of the starting gate, and it will be a while for the killer apps to emerge for the platform. To be sure, you don't expect the Apple Watch to do all its tricks with a version 1.0 operating system and version 1.0 apps. That will come in time. As smartwatches go, it appears Apple has made its case for being leader of the pack, and certainly the leader when it comes to the highest prices. I also expect demand at the start to be high, and there are indications supplies will be quite short. Apple will only allow you to buy just one during your shopping session, with no indication whether there will be fast delivery or you'll have to wait. Apple also requires that you reserve the Apple Watch you want or place your order online. There won't be lines snaking around an Apple Store with customers hoping for instant gratification when it goes on sale on April 24th. In addition, Apple won't be including Apple Watch sales figures in its financials as a separate line item, though I suppose something will be said if demand is extremely high. Sales and profits for the March quarter will be revealed on Monday, April 27th. Coincidentally, that will be right after the Apple Watch's first weekend on sale, so I'm sure the tech media and financial analysts will be paying really close attention to see what might be revealed. Even if Apple says nothing, I expect the question will be asked by one of the analysts present at the quarterly the conference call. How Apple responds will say a lot. But after the initial demand is satisfied, will customers find the Apple Watch to be an indispensable wearable? Or will they opt to save their money and rely on their iPhone? Will some people buy iPhones just to be able to use an Apple Watch? The impression I get from the reviews is that, once you're past the learning curve, you may indeed wonder how you lived without one. Maybe, but it's not near as indispensable as a smartphone. That's also the question I will ponder as I decide what I can afford, and whether an Apple Watch will meet my needs. It's not a question that I can easily answer.
- Apple Music and Stats There are surveys and there are surveys. Depending on the methodology, and the accuracy of the sampling, you can get all sorts of results, and some might even be accurate to a degree. If the market research company has an ax to grind, numbers can be appropriately manipulated too, but the survey that forms the basis of this little discussion does not appear to have been performed by such a company. It comes from MusicWatch, a firm highly respected in the industry, and is based on interviews with 5,000 U.S. customers. As you'll see shortly, however, that may not guarantee an accurate result. The key metric is the number of Apple Music users who plan to pay for the service when the 90-day free trial expires, and that's 64%. Getting nearly two-thirds who intend to keep up their memberships is actually a decent result, but some of the other figures are disquieting. So we have 48% of those who sampled Apple Music no longer using it. It sits idle. Now it may be that some of these people will come back to it later, and the survey doesn't specify exactly how long these users tried the service before giving up on it, or perhaps they are just ignoring its presence. This also appears to fly in the face of the first number, that 64% will plan to actually pay for the service when the free trial is up. Does this make sense? The mind boggles. Another significant number is that 61% of those responding to the survey have disabled the auto-renew option in their iTunes accounts. Now many may be hedging their bets, but the figure is surprising, because most people who actually sign up for free trials aren't likely to consider a recurring payment until the payment comes due unless they intend to cancel. Or at least that's my impression in signing up for free trials over the years. Of the Apple customers surveyed, 77% knew of Apple Music, so there is surely room to grow. It all depends on how well Apple is promoting the service, and whether there will be more blatant appeals with the OS X El Capitan and iOS 9 releases. In all, 11% of Apple's U.S. customers have supposedly tried Apple Music. But this is a curious figure, since, worldwide, only 1.4%, or 11 million, have actually signed up for the free trial, or maybe U.S. numbers skewed higher. It would be nice to see some sort of worldwide survey. One disturbing comment comes from Russ Crupnick, Managing Partner for MusicWatch, who, in explaining the "subpar' numbers, states, "That's the disadvantage of not being the first mover in a market where very good services currently exist." That goes to suggest that Apple isn't bringing much, or anything, new to the table, and that people are already happy with Spotify and other subscription services. But cconsider the situation in the smartphone segment before the iPhone arrived. Were customers already satisfied with their BlackBerry? I expect if you polled them at the time, that would have been the case. But wait, there's yet another report about how many Apple Music users are still using the service. It comes directly from Apple, which states that the percentage is closer to 79%. It does seem more credible, considering the high percentage of users who plan to continue to use the service. Commenting on a recent survey conducted by research firm MusicWatch, which claimed only 52 percent of Apple Music trial customers still use the service, Apple said the actual attrition rate is closer to 21 percent.= True, the Apple Music advantage may be ephemeral to some. More hands-on curation, integration with Apple's ecosystem, Beats 1, and some exclusive tracks, such as the Beatles. That's hardly a new paradigm, but merely an Apple slant on existing subscription structures. So it may be less distinctive. But wait, there's yet another report about how many Apple Music users are still using the service. It comes directly from Apple, which states that the percentage is closer to 79%. It does seem more credible, considering the high percentage of users who plan to continue to use the service. When you consider the possibilities for success, don't forget that it took Spotify seven years to hit 20 million paid members. Apple got 11 million to subscribe in one month, and if seven or eight million keep their memberships, that would be a decent result. I would also assume that, by September 30th, many millions more will have decided to sample Apple Music. Sure, Spotify started from nothing. Apple already has 800 million iTunes accounts, but it's real early in the game, and it would be wrong to bet against Apple. Besides, there is just no precedent for a company with a user base that large starting up a music subscription service from scratch. Apple appeared pleased with the 11 million number; some tech pundits are skeptical. It's also possible that the early Apple Music glitches might cause some people to hold back. At the end of the day, however, I think it's more about individuals deciding if they need to subscribe to anything new, and whether what Apple is offering is on their radar. That remains to be seen. Besides, based on the first month's numbers, assuming almost two-thirds keep their subscriptions, that Apple will probably beat Spotify and then some by the end of the year. If customers are satisfied, they won't cancel, and that's where Apple has to be mindful of the initial problems and make sure most are eradicated when the holiday rush begins. Let me make it personal. I subscribed to Apple Music on the first day. While the For You feature took a while to grasp my musical tastes, it's somewhat better now. I haven't lost any music, and unwanted DRM is not attached to any of my own content. While I have not disabled auto-renew, I'm not at all sure if l want to keep it running. Maybe I'll upgrade to the family version so my son, Grayson, who listens to more music than his dad, will have access to the service.
- Apple in 2014: Are There No Original Ideas? So you've heard nearly the same chatter from a number of sources about what Apple might do in 2014. Certainly Tim Cook has made some big promises, about great products and some new product categories. That ought to be quite sufficient to fuel the speculation, and there has been plenty of that. But even the vaunted tech site Ars Technica hasn't delivered any compelling new ideas. It's all about variations on the theme. Now before I go on, let me confess that I am not a product designer or engineer, and I do not play either on radio or TV. But I have written sci-fi novels and I do have a slight feeling for the future, so maybe I can contribute a little. I would, though, expect more of the tech media, and it doesn't seem they are delivering very much. So first we have the usual iterative upgrades. A faster, more energy-efficient Mac lineup, an iPad that, after a major change to the flagship product this year, will be confined to modest updates in 2014. Maybe there will be slight changes to the aging iPod lineup, but then there's the iPhone. Apple revises form factors in alternate years, even though the media hasn't gotten the memo. It would seem, then, that an iPhone 6 would look at least somewhat different. Maybe it'll have a larger screen, and several measurements between 4.5 and 5 inches have been bandied about. Logic dictates that the iPhone 5s and 5c will be sold for $99 less, each, meaning the 5c will be free with a two-year contract. Nothing surprising so far. In fact, if the iPhone 6 goes this route, the only question will be whether Apple will divide the product line with more than one new size. But since fragmentation isn't their game, I expect not. Sure, it'll have snazzy looks and all, with more powerful guts, perhaps more battery life and a camera with a higher megapixel count, but there are no surprises in any of that. So what's left? Well, the tech bloggers, and the financial pundits for that matter, demand Apple do something original. But when you ask them what they are thinking about, it's pretty much the iWatch and an Apple connected TV set. Sure, perhaps there will be an iWatch or some other wearable device of some sort. There is that unconfirmed rumor that Apple has over 100 engineers working on the product, and some executives from the fashion industry might have been hired to handle the development and marketing of wearable gear. Apple is also trademarking iWatch in some countries, but that could be a defensive move to reserve the name in case something does come down the pike. It doesn't mean it's happening in 2014. Indeed, is there a demand for a smartwatch from anyone? Does Apple have to build one? So far, smartwatches haven't gone very far. The overpriced and underpowered Samsung Galaxy Gear was a miserable failure, with Samsung being forced to confess that the claim of 800,000 sales was based solely on shipments. But that's their usual game when it comes to reporting sales. The other supposed "lock" from Apple is some sort of enhanced Apple TV box, a connected TV, or perhaps both. Much of this seems to come from the statement from Steve Jobs in that authorized biography about developing the magic interface that will revolutionize the industry. Maybe. But Jobs might also have said that to spook the competition, forcing them to deliver something, anything, to head off Apple. Just remember how a number of tablets were introduced ahead of the arrival of the iPad in 2010, but most never saw the light of day when Apple's tablet solution was launched. Of course, they've been saying that Apple has a TV set in development for a couple of years now if not longer. There are rumors that several display sizes have been sampled, no doubt for prototypes. There are no doubt prototypes aplenty in Apple's secret labs, but most of those prototypes will never be released for manufacturing and sale. True, Tim Cook has said that TV and the living room remain areas of intense interest for the company, but how or when that interest will manifest itself is still anyone's guess. All right, that's the 2014 story that you've heard about in various and sundry ways across the media. There are minor variations here and there, but does any of it come as a surprise? Well, maybe a larger iPad, but is that all Apple can do? The real question is whether there are other product segments that Apple is working on that may be reflected in new products this coming year and beyond. That's the real question that isn't being answered. Just this week, there were published reports about Google's pact with Audi, the luxury car maker owned by Volkswagen, which would install Android as part of the brand's infotainment systems. Microsoft is already there with mixed results. It seems to do all right with the Kia UVO system, but not nearly so well with MyFordTouch, a flawed design that has caused Ford to get far lower initial quality and reliability ratings. Apple has iOS in the Car under development, and Siri support is already beginning to appear. The media wants to portray this as a fight to the death between Apple and Google to control the auto interface. So far so good. But that is fairly predictable. It doesn't mean Apple will release an iCar, a full-blown motor vehicle. What's more, purchasing Tesla, the electric car maker, wouldn't make very much sense either, although some have demanded just that. At the end of the day, is Apple planning something us that'll amaze us and send us scurrying to consult credit card and checking account balances? That's the real question, but I've yet to see a compelling answer.
This article was posted on Tuesday, September 25th, 2012 at 12:00 AM and is filed under News and tagged with: Apple, Apple Maps, Gene Munster, Google, Google Maps, iOS 6, Iphone, iPhone 4S, Iphone 5, Piper Jaffray, Samsung, Software Updates, Wi Fi.