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  • Newsletter Issue #757: About the Benefits of Putting Apple in the Headlines

    June 2nd, 2014

    There's something to be said about inserting one word in a headline, "Apple." Sure the article may be about fruit, but most of you expect it's about Apple Inc. The upshot is that the story gets more traction regardless of the value of the content, and that's true even if it contains little more than boneheaded complaints, misleading claims, or outright falsehoods.

    So take a story from a certain national newspaper entitled "Developers still make more money with Apple apps." That's true as far as it goes, but instead of actually explaining why the App Store is different from Google Play, and why developers stand to earn more money, the story largely repeats misleading memes about the alleged iOS versus Android "war."

    Indeed, can you even call it a war or just two companies striving in different ways to be successful in the current marketplace? You know, from reading the article, where the author stands.

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