Tuesday, March 16th, 2010
Unlike many tech companies, Apple has a long-range vision. Maybe you didn’t see how the iPod would develop, the ongoing improvements in the iPhone or the path from Mac OS X 10.0 to 10.6, but there’s little doubt Apple had broad concepts about the direction of these products from Day One.
I wasn’t surprised when I learned that there was a program to develop a version of Mac OS X for Intel processors years before Steve Jobs announced the switchover at a WWDC. Sure it had only been rumored for quite some time, but a responsible company would always keep the options open, and Jobs was quoted as saying just that when questioned about the future of the PowerPC.
Of course, the tech press generally doesn’t have a concept of long-range goals, although one recent article outlined the substantial but incremental changes you see in each generation of an Apple product. But you don’t see the end game until you take a look at the entire picture after several years have passed. Then a smile comes to your lips.
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