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The Search for the 21st Century Killer Applications

April 3rd, 2008

You just know that, in the 1980s, several Mac applications set the standard for the industry for decades to come. How soon we forget that Adobe PageMaker made it possible to do typography and layout on a personal computer — your Mac of course. Combine that with Apple’s LaserWriter and Adobe’s PostScript, and you were able to output essentially what you saw on your monitor.

Between my two radio careers (broadcast and online), I worked in traditional typesetting, and these developments basically put most of the companies I worked for out of work — if they failed to adapt of course. And I imagine a lot fewer layout tables and hot wax machines were sold as well.

Certainly musicians found ways to use a relatively low-cost personal computer to perform the same chores that would formerly require expensive studios to accomplish, and photo retouchers no longer had to take tiny brushes and remove blemishes and red eyes from photo negatives as Adobe Photoshop brought those tasks to the digital realm as well.

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Living with Leopard: Book IV — Spaces, Spaces and More Spaces

November 1st, 2007

I feel real lucky to be using a 30-inch display, because I need lots of space on my screen with which to get work done. Now I have to tell you that the first Mac I brought into my home (after working at an office with one for several years) came with the famous Apple 13-inch color display. But I felt constrained, because I couldn’t even place the contents of a single page in a document on the screen without reducing its size to near unreadability.

I recall that I found a system extension in those days that hacked the graphic drivers to stretch the screen slightly, to eliminate most of the telltale black border of a CRT. Sure, I could buy a larger display, but if you think today’s 30-inch models are expensive, double that price to get a 19-inch circa 1990.

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A Look at the Great iMovie Controversy

September 3rd, 2007

Just what is Apple’s iLife good for? That consideration lies at the heart of the objections raised about the major change in the focus of iMovie ‘08.

The previous edition, iMovie HD, seemed on the verge of becoming a semi-professional movie editing application in some respects. There were even plugins available to enhance its basic functionality.

With the new version, a lot of that has vanished, along with features that many took for granted, such as the traditional movie-editing timeline and more sophisticated audio production tools. Some called it a dumbing down of the application, in order to cater to today’s YouTube fans. That’s an implied insult, of course, but that’s not the real issue at stake here.

Now when Steve Jobs talked about the changes, he told the story of an Apple software engineer coming up with the basic idea for a new iMovie application while on vacation. Maybe it’s true, maybe it’s nothing more than a metaphor for the need to alter the focus of iMovie because it was moving far away from its original goal, which was to be a simple consumer video editing tool.

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A Memo to Professional Users: Stop Waiting!

December 29th, 2006

You’ve heard the claim: Mac users who crave the most powerful models have been waiting on the sidelines until their favorite image editing program, Adobe Photoshop, becomes Universal. At the same time, although a public beta is available now, the final version of the CS3 package won’t be out until spring.

Now it’s perfectly true that the beta version of Photoshop CS3 seems to work pretty well in many respects. Published benchmarks on Mac Pros show stellar performance, faster than any G5 you can point to. But it is a beta, and therefore it’s not suited for production work, and you wouldn’t want to depend on a product of this sort as a tool to make a living.

So it would seem, then, to make perfect sense to wait until spring before you buy a brand, spanking new Mac powerhouse. Maybe that’s true, but perhaps shouldn’t just sit and wait, as many have done, witness the reportedly stagnant sales of the Mac Pro.

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