The Tech Night Owl's Home Page



Namecheap.com - Cheap domain name registration, renewal and transfers - Free SSL Certificates - Web Hosting



» Currently browsing posts tagged with: advertising campaign

Newsletter #477 Preview: No, the Sky Isn’t Falling at Apple

January 18th, 2009

I suppose this week represented a huge test for Apple and the stock market. Knowing that Steve Jobs was going to be absent from Apple for five months, how would Wall Street react, particularly in light of the possibility that he might never return as CEO?

Well, some analysts suggest that the financial community has already allowed for that happenstance, particularly after reports that Jobs might be seriously ill first surfaced last summer. Yes, a fair part of the hit to Apple’s stock price might be due to the ongoing economic crisis. But questions about the health and stability not only of its CEO but of the company as a result are probably factored into those figures. As a result, the actual dip wasn’t quite as severe as some might have feared.

But if you’ve been depending on Apple to fund your retirement, you may have to put off the day when you can give up that day job — or night job. On the other hand, this doesn’t mean Apple is going to return to the bad days of the mid-1990s when everything seemed to be poised to fall apart and take the company down.

Continue Reading...

Related Articles:


Newsletter #462 Preview: Is Apple Finally Learning How to Listen to You?

October 5th, 2008

On quite a number of occasions, Steve Jobs has said that Apple listens to its customers. In fact, he’s mentioned some examples when it comes to new product features and changes. Surely, when he made some unbelievably flippant remarks about last year’s major price cut to the iPhone, that it was the price early adopters pay for technology, he got an earful. It was such an earful, in fact, that Apple decided then and there to give a $100 credit to those most impacted by the price reduction.

As a result of such thoughtless behavior, it didn’t come as a surprise to see Apple referred to as “opaque” in a recent commentary about their inscrutable nature by columnist Rob Pegoraro in the Washington Post.

When Rob appeared as a guest on The Tech Night Owl LIVE recently, I found myself pretty much in agreement with everything he had to say. Apple’s typical public relations approach is notoriously secretive, even in situations where they need to be forthcoming about an important matter.

Continue Reading...

Related Articles: