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A Few Things Not to Expect From Apple

May 11th, 2009

As we close in on the WWDC and Apple’s expected new product announcements, there are a number of expectations from both Apple customers and the media. Some will happen, simply because they have already been revealed and it would be foolish to expect otherwise. Some won’t, not because they haven’t been revealed, but because they don’t make much sense.

Look, for example, at Snow Leopard. Apple made it quite clear it will be largely a streamlining and performance upgrade, without a lot of new features. Yet that hasn’t stopped some of the rumor sites from suggesting there are going to be unannounced features thrown in at the last possible moment, thus giving developers little or no time to check them for compatibility with their products prior to 10.6’s release.

Now if you believe this claim, and it does have a romantic ring to it, you have to realize that developers have been seeded with Leopard prereleases since last year. During that time, they have no doubt been working hard to enable their software to harness such features as enhanced multithreading support and the ability to offload some processor tasks to the graphic chips.

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Waiting for Leopard Book IV: Backup Salvation

October 23rd, 2007

I feel like a broken record (you do remember records, right?) when I keep preaching the backup religion, yet when Apple said that roughly 26% of my fellow Mac users backup anything at all, I had to feel extremely disappointed.

The news that only a fraction of that number routinely used backup software was even more frustrating. Consider how many backup applications are available, ranging from Apple’s own Backup, which comes with your .Mac membership, to my favorite, SuperDuper!

Nor is it a matter of ease of use. Most of these applications have simple setup assistants or configuration panes that take the drudgery out of the process. You don’t even have to be around if you just create a scheduled backup, and make sure your Mac and your backup medium are running at the appointed time. Barring a power outage, you’re good to go.

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The Leopard Report: I Bet You Haven’t Heard Everything!

June 21st, 2007

When Steve Jobs said at the WWDC last year that some Leopard features were being held back to keep Microsoft from starting their copying machines so early, it was really hard to take seriously. It was all a bunch of marketing hooey, the soft of stuff that’s designed just to increase the public’s appetite about a new product.

Indeed, Jobs is a master at salesmanship, so I figured there’d be a whole lot more at this year’s WWDC, particularly since developers were supposedly going home with feature-complete Leopard betas. I also felt that pretty much everything that could be said about Leopard’s new features would be listed at Apple’s site in short order.

To be sure, there’s lots of information to be found there, but if you add it all up, do you come up with the more than 300 new features touted by Apple?

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The Leopard Report: Please Make QuickTime Pro Free!

February 9th, 2007

When Apple decided to charge you $1.99 to upgrade your recent Mac’s AirPort hardware to support the draft 802.11 standard for speedier Wi-Fi, some of you took it with relative calm. However, some of you thought Apple was just being greedy as usual, although they presented a set of arguments that it was all done for accounting purposes, not to rip you off.

Well, there is one example where I feel Apple is overdoing it just a little bit — make that quite a bit — and that’s QuickTime Pro, which is the enhanced version of QuickTime that exacts a $29.99 tribute to unlock some extra features.

Unfortunately, if you haven’t done a little checking in advance, you may not know what you’re missing until you try to access a feature in QuickTime and find a hideous message in the menu bar labels that it requires a Pro upgrade.

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