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Apple Needs to Seize the Moment

June 22nd, 2006

A lot of opportunities in life involve choices. Pick the wrong path, and it all turns out badly. Right now, the forces seemed to have coalesced for Apple to gain more market share than it has had in years, if only it makes the right decisions.

First let’s look at the current marketplace.

Although some might put a different spin on these matters, I think Microsoft is in trouble. The decision of Bill Gates to step aside from his daily duties, and spend more time as a philanthropist than a Chief Software Architect, is telling. Over the past few months, the company he co-founded has also engaged in some executive musical chairs, and companies don’t do this to change the titles on business cards. Clearly there are deeper problems.

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