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Mac Rumors Feed More Mac Rumors

April 6th, 2009

I remember a silly demonstration on an old TV talk show. In that segment, one person told a joke and that person, in turn, would repeat the joke to someone else. After going through several generations of this behavior, the story that emerged from the final person in this group had little or no resemblance to the original. It was, in fact, hardly a joke at all.

Indeed, it’s also true that a rumor or gossip spread verbally is apt to lose quite a bit in the translation as it passes from one source to the next. Thank heavens we have the Internet, where we can instantly link to the original story, true or otherwise, before we amplify upon it.

What ends up happening, of course, is that one rumor can buttress another rumor, even though everyone is simply pointing back to the same source. At least the information is transmitted accurately; well most of the time anyway. The problem is that you look at the story and come to believe that it has substance, because so many sites are talking about it. At the end of the day, it’s just many sites repeating the same story and rarely with any amplification or confirmation.

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The iMac Report: Apple Left the Proprietary World a Decade Ago

May 7th, 2008

Lots of pundits are content with putting the words “Apple Inc.” and “proprietary” in the same sentence. A lot of that is, of course, due to the tight vertical integration of all of their products, from the iPod to Macs and Mac OS X.

However, there is an awful lot about the Mac these days that isn’t exclusive to Apple, which is why people can now, without any special training or engineering skills, assemble their own Macs. But this story really began in 1998, when the iMac was first announced.

In those days, you see, I was a member of Apple’s Customer Quality Feedback (or CQF) program, before journalists were barred. In addition to prerelease operating system software, one day they sent me an original Bondi blue iMac. The optical drive’s cover was missing, but it was otherwise fully intact and functional. I ran it through the usual spate of tests, and even let my son, then 12, have at it for a few months, with the promise not to tell his friends about his special access.

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