Apple’s New Products: Don’t Forget the Rest of the Story!
September 15th, 2008Right after Apple’s new product presentation last week, Apple’s stock continued on its progressively downward spiral. Now in all fairness to Apple and the financial community, it may well be part of a general trend. Things on Wall Street are pretty shaky these days, and most companies are apt to suffer, regardless of their actual financial condition or sales performance.
However, Apple’s new iPod lineup seems surprisingly predictable. The rumor sites had already suggested a return to the tall and slim profile for the iPod nano, and perhaps a few features cribbed from the iPod touch. The latter received the expected modest redesign to bring it more into conformity with the iPhone 3G, and the prices dropped somewhat.
That and the introduction of iTunes 8 didn’t light too many fires, I suppose. The larger question is the fate of the major product transition promised by Apple’s financial executives during the last conference call with the analyst community. That was the one that would supposedly hurt the company’s profit margins.



