More Uncritical Media Assumptions
January 12th, 2010You just knew when Google introduced the Nexus One that it had to be the ultimate iPhone killer. After all, it was Google, and the Android platform is new and sexy. Well, anyway it’s new, so it just has to succeed.
The reality appears to be something else again. The Nexus One is a rebadged HTC phone, in the tradition of what Microsoft did when it used a Toshiba digital media player and transformed it into the Zune. That hardly makes the Nexus One brand new, but it also appears that Google is coming to realize that you can’t become a consumer electronics powerhouse overnight.
What happens, for example, if you need tech support? Google doesn’t have a credible reputation for customer service, and customers are also being sent to HTC or T-Mobile, the lone carrier supporting the device so far. Or just wait a few days and hope for an email response. A company can’t build a support infrastructure overnight, so it may take painful months to sort things out, which leaves early adopters in the lurch.



