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Newsletter #385 Preview: The Mac Becomes a Low-Key Survivor

I still recall the questioning looks and comments after the last Macworld keynote, as we all wondered why the Mac got short shrift. If you had never heard of Apple Inc. before, you might think they make iPods, AirPort routers, the Apple TV and, of course, the iPhone.

Macs? What are they? Oh yes, those silly personal computers that are the subject of sly humor in the ubiquitous Mac versus PC spots. Oh yes, that computer. So whatever happened to the Mac?

Didn’t Steve Jobs once say, before he returned to Apple, that he thought they should market the Mac for all its worth, and then move on to the next great thing?

Well, maybe Apple has taken those words to heart at long last, because it would seem, at first glance at least, that not a lot has happened on the Mac front of late. Most of us have spent time talking about what’s already happened, what might happen, and what might not happen.

It’s clear, for example, that Leopard isn’t happening, at least not yet. Aside from that public demonstration at last year’s WWDC, we don’t know much more about it than we knew before. There’s still Time Machine, Spaces, a revitalized iChat and Mail, some developer-oriented enhancements, and “top secret” features that have never been revealed.

And it is far too late for Microsoft to unpack its copying machines, since Windows Vista has been out for a while, and heaven knows when the next major Windows upgrade will be out. You don’t believe Microsoft’s promises, or do you?

Story continued in this week’s Tech Night Owl Newsletter.