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  • Newsletter #398 Preview: When is the Best Time to Buy a New Mac?

    July 15th, 2007

    A couple of months back, a friend called and asked me whether it was a good time to buy a new iMac. I thought about it for a moment, and I was ambivalent about an answer. You see it’s not quite as easy as it used to be to guess Apple’s moves.

    As you probably know, it wasn’t so long ago that Apple reserved the introduction of new Macs to the Macworld trade show. But that began to change when there were no longer two Macworlds every year. Now, Apple introduces new products throughout the year, sometimes during a special press briefing, but just as often with a simple press release, if the product represents just a minor update, such as a Mac with a faster processor.

    Regardless of venue, you could generally predict when a model was due for an upgrade. It would often happen on a six- or nine-month cycle. When Apple switched to Intel processors, on the surface, things seemed more predictable. Intel has a very public processor roadmap. When they come out with a new product line, isn’t a new Mac just around the corner?

    That would seem logical, but it hasn’t quite turned out that way.

    Story continued in this week’s Tech Night Owl Newsletter.



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