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  • Another Rant About the Microsoft Paper Tiger

    August 15th, 2007

    You know, when movie and TV producers want to depict the quintessential computer nerd, they usually present a character that bears more than a passing resemblance to Bill Gates. However, in the real world, Gates is more of a marketing genius than a programming genius. While he has certainly written some software in his time, his largest successes have come from supremely clever marketing. First, of course, to sell IBM an operating system, and then going out and buying it from another company at a much lower price.

    You might call that the most famous shell game in recent history, although I’m sure the financial mavens in our audience will find others of similar or greater significance.

    Of course, there’s nothing wrong with being a good salesman. Certainly, Apple does quite well on that score, particularly in recent years. In fact, some have suggested that Apple these days is less about innovation and more about packaging and marketing.

    The thing that benefited Microsoft most over the years, of course, is the fact that the tech and financial press hung on their every word with nary a critical comment. So when Microsoft announced a forthcoming advanced operating system technology known as Cairo that would trump anything available from the competition back in the early 1990s, they were believed. In fact, there are so few disclosures about the innovation that never was, you have to wonder whether Microsoft’s “Reality Distortion Field” remains more powerful than the one for which Steve Jobs has become famous.

    Segue to the 21st century, where Gates is cutting back his participation in Microsoft, and is no longer the richest man in the world. That honor these days goes to Carlos Slim, the Mexican billionaire who owns the failing CompUSA chain, among other holdings.

    More to the point, the PC makers don’t seem to exist in abject fear of Microsoft quite so much anymore, witness the fact that you can still order a computer with Windows XP rather than Vista. In addition, businesses are even more skeptical of Vista than they were of XP, and thus are putting off purchase decisions beyond testing for another year or two.

    Let’s not forget the fact that you can also buy a new Dell PC, at least a few models, with Linux preloaded. This may not indicate anything more than just adding another option for power users, but it does show that Microsoft’s influence may be waning.

    It’s almost as if you expect to get bad news from them these days. If Apple took roughly $100 in charges against millions of iPods, the headlines would blanket print and online news outlets around the world for days, and the stock price would take a huge tumble.

    But when Microsoft does precisely that to fund repair of lots and lots of failing Xbox 360s, there’s hardly a second glance. After all, we all know Microsoft builds defective products more than occasionally, so this is nothing particularly new. Besides, with all the cash they’re sitting on, what’s a billion dollars anyway? Nothing to worry about, right?

    I suppose I should have expected a lack of spit and polish during the period I was using Microsoft’s Wireless Laser Desktop for Mac keyboard and mouse combo. After a year or so, I noticed that the decals on some of the most used keys had worn off. Not too serious, but the accompanying mouse, though nicely designed, has a fatal flaw. You see, every few days, it just stopped working. This problem transcended multiple samples, driver updates, Mac OS updates and, in fact, two different computers.

    What’s more, I can’t believe that other users of that product haven’t had similar problems, nor explain why it took several months to replace a few keytop decals that signify the sole difference between the Mac and Windows versions of these products.

    Now in saying that, I have to tell you that I still have high praise for Microsoft’s Mac Business Unit. Within the constraints imposed on them by the company’s corporate culture and goals, they really do extremely good work. Yes, Office for the Mac may be as bloated as they come, but it also gets the job done in a smooth and relatively reliable fashion.

    This isn’t to say that there aren’t threats on the horizon. Apple’s iWork ’08 has taken on more and more of the capabilities of Office and presented them with the appropriate level of pizazz and sex appeal. Pages, for example, fully supports Word’s Track Changes component through two-way translations, and that’s a feature required by editors and writers around the world. Meanwhile, Office for the Mac 2008 won’t arrive until after the first of the year. It may end up being a truly excellent suite, but Microsoft has to feel the pressure now.

    They no longer rule the roost, despite the huge worldwide market share. For once, they might actually be forced to try harder.



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    7 Responses to “Another Rant About the Microsoft Paper Tiger”

    1. Michael says:

      Dell’s not the only one. Lenovo says it will make SuSe Linux available on selected laptops in the fourth quarter of this year.

      The other issue rumbling away in the background – coming up again recently at USENIX – that Microsoft would surely like to go away is Windows Vista Content Protection. There’s no way of measuring how much damage people’s awareness of just what they’ve done has affected Vista sales – no way of knowing if it, indeed, has. But it’s back in discussion. See, for example:

      http://arstechnica.com/articles/culture/aacs-tentacles.ars

      Anyone who’s actually looked through some of the material in the past must have seen Microsoft revealed pretty starkly to them:

      “On-board graphics create an additional problem because blocks of precious content will end up stored in system memory, from where they could be paged out to disk. In order to avoid this, Vista tags such pages with a special protection bit indicating that they need to be encrypted before being paged out and decrypted again after being paged in. Vista doesn’t provide any other pagefile encryption, and will quite happily page banking PINs, credit card details, private, personal data, and other sensitive information, in plaintext. The content-protection requirements make it fairly clear that in Microsoft’s eyes a frame of premium content is worth more than (say) a user’s medical records or their banking PIN.”

      Yeah, those are people I’d really like to buy an OS from.

    2. Tom B says:

      “Microsoft’s eyes a frame of premium content is worth more than (say) a user’s medical records or their banking PIN.”

      “Microsoft Security” Oxymoron of the day.

    3. Microsoft’s slogan: We’re number one; why try harder?

    4. Anon Imouss says:

      Maaate … come on … Microsoft do great mouses!!

    5. Maaate … come on … Microsoft do great mouses!!

      The one I have is pretty darn good, true, but it’s rather annoying how it stops working every few days, and the only fix is to remove and reinsert the batteries. After three units (run on two different computers with different versions of Microsoft’s Mac drivers) exhibited the same symptoms, you have to blame the product for the failure.

      Peace,
      Gene

    6. Isn’t it funny that Microsoft is nowadays widely praised for hardware, but widely derided for software? This fact won’t stop them from pushing off more inferior and annoying software on people, but at least now they’re not regarded as the only game in town.

    7. Isn’t it funny that Microsoft is nowadays widely praised for hardware, but widely derided for software? This fact won’t stop them from pushing off more inferior and annoying software on people, but at least now they’re not regarded as the only game in town.

      Taking an approximately $100 charge for each unit to repair millions of Xbox 360s is nothing to warrant praise about 🙂

      Peace,
      Gene

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