You know, with so many resources for news about Apple Inc. these days, youâ€™d think it would be awfully difficult to just make up stories or come up with a wrong-headed interpretation of events. After all, a single foolish story ought to be short-circuited by the plain, unvarnished truth.
Unfortunately, things donâ€™t quite work out that way. You see, the rumor or falsified information is all too often simply repeated without critical comment. This doesnâ€™t necessarily mean that tech writers arenâ€™t competent to separate fact from fiction. Thereâ€™s just so much data to process, itâ€™s awfully difficult to give a specific story the attention it deserves.
Of course, that doesnâ€™t lessen their obligation to be accurate.
As we await news of the latest Mac products from Apple this coming week, thereâ€™s the usual rush to speculate whatâ€™s going to emerge during that briefing for journalists. Some of it is pretty obvious. The iMac hasnâ€™t had an update in a while, so the only question is whether itâ€™ll just get those new Santa Rosa chips from Intel, or whether there will be more far-reaching changes.
And thatâ€™s where the fun begins.
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