The conventional wisdom has it that Apple doesn’t really care so much about the enterprise. They have made tons of money from consumers, educational users and small businesses, and the sacrifices required to go to big companies hasn’t appealed to Apple.
At least so far.
It’s not that Apple hasn’t been interested in business users. Quite often, though, they enter a company via the back door, through a company executive who tries a Mac or an iPhone and just loves it. Then the IT people are exhorted to add Apple support to the mix.
The other route is a company’s art department, where the majority of content creators still want their Macs, even though most of the software they will ever use comes in a Windows version.
If things had continued in this fashion, I don’t think Apple would have reason to complain. Their sales and profits would continue to rise. However, when it comes to Apple, never say never. Things may be about to change big time.
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