Newsletter #444 Preview: Will Apple Lose its Cult Following?

June 1st, 2008

One common definition of a cult is, “a misplaced or excessive admiration for a particular person or thing.” Some might feel that Apple’s customers, particularly the ones that have been around for a decade or two, can be considered a cult.

Now I don’t know that I’m a cult member, although I have used Macs since the 1980s. However, it clearly required a high degree of devotion to the platform to stay with it during the dark days.

At one time, just buying Mac software was difficult. You couldn’t just go online to buy the titles you wanted, and a visit to a local computer store would often be an exercise in frustration. If you found a Mac product at all, the box would be dusty, and it would likely contain an older or even obsolete version. The store clerks would just tell you that there wasn’t much software for Macs, and that, as far as they were concerned, would be that.

Yes, there were exceptions, in the form of real Apple dealers who would sometimes provide a decent selection. If you went to the catalog houses and got a printed booklet listing their inventory, you’d find a rich variety of Mac products, but that took a little time and effort, and I can see where some people just gave up in frustration and returned to DOS.

Story continued in this week’s Tech Night Owl Newsletter.

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