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  • Newsletter #448 Preview: Yes, Many Businesses Are Using Macs

    June 29th, 2008

    One common objection to Macs might be called the “McDonalds argument,” which posits that, since Windows occupies more than 90% of the world’s personal computers, they have to be the best. The public says so.

    While I won’t say McDonalds is necessarily bad as fast food establishments go, the food is a far cry from gourmet level. But Microsoft didn’t necessarily get to the head of the pack by delivering better products. As Bill Gates leaves his full-time job at Microsoft, history shows that he used bait and switch, misleading claims, false promises and other questionable tactics to own the operating system market.

    That doesn’t mean there aren’t threats on the horizon that Microsoft’s new leadership will have to confront. In fact, that threat will come, in large part, from Apple.

    For years, it was claimed that Macs were not intended to be business computers. They were for home users, perhaps small business, and certainly those ever-eccentric content creators. But no large business would be caught dead buying them in quantity.

    That was then, this is now.

    Story continued in this week’s Tech Night Owl Newsletter.



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