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  • Newsletter #478 Preview: Taking the Mac Seriously After 25 Years

    January 25th, 2009

    You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response.

    Indeed, the rest of the world is nevertheless observing the 25th anniversary of the introduction of the Apple Macintosh. It was presaged in 1984 by one of the most famous TV ads in recent memory, directed by Ridley Scott, and surely drawing attention to a device that was unlike any other.

    In those days, daring the suggest that you could get serious work done with a personal computer that used a relatively friendly graphical user interface was a heresy. Real PC users worked in the command line, and pointing and clicking was just a whole lot of silliness that would not survive the test of time.

    Of course that came before Bill Gates and Microsoft decided to rip off the Mac OS and roll their own pale imitation known as Windows. That they got away with it is the stuff of legend and it doesn’t have to be repeated all over again, although there are still people who believe that Gates is a visionary and not a master salesman.

    Story continued in this week’s Tech Night Owl Newsletter.



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