Newsletter Issue #535: When is a Story Not a Story?

February 28th, 2010

Those of you who have been following the ongoing 27-inch iMac soap opera are aware of the reports about display defects. These include screen flickering and a yellowish tinge. Early on, some newly-minted owners, including Macworld magazine, got units with cracked screens. Worse, this hot-selling model was particularly difficult to get, unless you were ready to wait two or three weeks for yours to arrive.

Now to put my cards on the table, I ordered one of the optional versions equipped with the quad-core Intel Core i7 processor in late November. I didn’t choose Apple, because MacMall was offering a $100 rebate, but I didn’t wait any longer than Apple’s promised delivery date. It took a little over a week to arrive.

I was certainly concerned when I picked up the unit from the local UPS Store, where we receive our business mail. No, I didn’t open the box at the store; I waited till I returned to my home office. As I drove home, I recalled a comment suggesting that Apple, in its quest to be environmentally compliant, used boxes that were just too thin, without sufficient protection, thus making the delicate contents more susceptible to damage.

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