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  • Newsletter Issue #540: The iPad Report: The Negatives Are Cut from the Same Cloth

    April 4th, 2010

    So when a certain cable TV news network featured a talking head from a PC magazine to discuss the iPad, the review touched all the expected points. The screen is gorgeous, it’s razor fast and everything works just beautifully. The interface is intuitive and easy to master without having to dig through a manual.

    This very same play was acted out on other TV shows, while the media covered the iPad’s first day on sale as a major news event, sending reporters to camp out at the nearest Apple Store or Best Buy to catch the crowds and provide the proper level of human interest coverage.

    They were rewarded by the presence of Steve Jobs at an Apple Store in Palo Alto, CA, where he greeted customers and did a little window shopping of his own, no doubt to make sure that the store was properly organized and the employees were doing their jobs correctly. I wonder if a few workers were also shaking in their boots over the possibility that Jobs might, for some unknown reason, take a disliking to them and send them packing.

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