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  • Newsletter Issue #617: Are We Paying Too Much Attention to Apple?

    September 26th, 2011

    Over the past week, both the tech and mainstream media have carried a number of reports about a rumored Apple media event, supposedly taking place October 4th, where the next iPhone will be launched. This speculation has been buttressed by still other reports, that Apple employees won’t be allowed to take vacations the following week.

    If true, it would mean that the press event would occur a week ahead of the actual release of the products, to give customers a chance, I suppose, to place online preorders. Certainly too lengthy a wait for iPhone 5 gratification might wreck sales of the current model, so Apple is running a tight schedule.

    Still other rumors suggest that iOS 5, along with the iCloud debut, are set for October 10th, with the actual hardware release coming a few days later. This will give time for Apple’s servers to sustain the high initial demand for the new software update, while creating the usual weekend media splash for the iPhone’s on sale events.

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