Newsletter Issue #619: Apple’s Leadership and the Lessons of History

October 10th, 2011

Over 14 years, Steve Jobs had the opportunity to remake Apple’s history. His youthful exuberance, and many say his excesses, resulted in his forced departure from Apple in 1985. I doubt anyone at the time would have predicted how the company would fare in the years to come, or that Jobs would return to find Apple on the ropes.

The Steve Jobs who returned to Apple and took over, first as interim CEO, or iCEO, had become a seasoned executive with a vision. He stripped the company of non-performing or underperforming products, focusing strictly on reclaiming the Mac’s glory. The iMac was the first proof that things weren’t going to be the same.

Beginning with the arrival of the iPod in 2001, Jobs remade Apple as a consumer electronics company that, with the introduction of the iPhone and the iPad, resulted in incredible sales and profits. Apple is clearly the envy of every tech company on the planet.

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