Newsletter Issue #634: The Apple Integrated TV and the Bandwidth Land Mine

January 23rd, 2012

Just this week, AT&T revised their wireless data plans for smartphone users. Although the entry-level price is higher, you also get more bandwidth for your money. Well, that is unless you are still using the grandfathered unlimited plan, as I am, and rest assured I have no intention to change.

At the same time, you have to wonder whether the bandwidth crumbs the wireless carriers are throwing at us are sufficient to accommodate your needs. Can you get by with a couple of gigabytes per month if you download a fair amount of video content? What about the simple act of pushing stuff to and from your iCloud account, where you have 5GB of free storage?

I suppose you’d have to set your Mac or PC to do the heavy lifting there. Of course, I might be a little overly concerned about such matters, since, two-thirds into the month of January, my iPhone’s bandwidth consumption over AT&T’s network is a tad over 500MB. On the other hand, I haven’t actually been viewing many videos, and when I do, I tend to be in the range of my Wi-Fi network, so I’m actually using my broadband provider’s bandwidth. But that opens up yet another potential can of worms.

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