Newsletter Issue #650: They Want to Design Apple Hardware

May 14th, 2012

When Apple was struggling to stay afloat in the 1990s, tech pundits and so-called industry analysts went hog-wild telling them what they should do to stay in business. Now that Apple is amazingly successful, they haven’t stopped talking. To them, Apple’s ride on the gravy train is about to reach the end of the line, and they have to change real fast.

The objections usually cover a narrow range, and thus are predictable. Also, you’d think Apple’s executives can read, so they know full well what the media is saying, and are quite smart enough to know what they have to do to succeed.

Over the years, one of the most popular admonitions was for Apple to open up their OS platform. They used Microsoft as the example. Open platforms work, closed platforms fail. However, opening the Mac platform in the 1990s nearly killed the company, which is why Steve Jobs shut it down. But facts don’t matter when they get in the way of advancing one’s agenda.

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