Newsletter Issue #668: Apple Derangement Syndrome is in Full Force

September 17th, 2012

With the iPhone 5, Apple fulfilled most of the hopes and dreams of fans of the company by most any standard. It is at the same time larger, lighter and thinner, and that’s the sort of contradiction that required careful attention to the design details to achieve. It is also predictably faster, and has most of the features most anyone might care about, such as support for LTE networks, faster performance, speedier Wi-Fi, better quality photos and movies and, perhaps, the hope for better cellular audio.

Despite the unfortunate fact that most of the other LTE smartphones out there are heavier, and have shorter battery life, Apple used the most advanced chips on the market to achieve greater power efficiencies. There are surely complicated manufacturing processes involved, even if you don’t take Apple’s claims about diamond-like precision seriously.

Some innovative technological solutions made the iPhone 5 thinner and lighter, such as an in-cell display, which combines the touch screen with the LCD display. In a move that was typically controversial, Apple ditched the 30-pin dock connector and went with a smaller and more resilient Lightning port, which is yet another proprietary connector.

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