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Newsletter Issue #671: The Foolish “What Would Steve Do” Argument

One thing that’s certain with the current Mapgate controversy, and that is that the media never seems to tire of speculating what Steve Jobs would have done had he survived. This conversation seems to fill most every discussion about what Apple is up to, and what they’ve done. It’s particularly prominent when there’s a perceived failure.

Did I say failure?

Well, some say that Apple made a huge mistake with the iPhone 5. Maybe it lacked a few features that you’ll find on other smartphones, and maybe it’s all about having a subpar mapping application. Supposedly an accurate mapping service is a key feature of a mobile OS, and woe be the company that cannot deliver a credible navigation app.

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