Newsletter Issue #685: Why Still Cover Apple’s New Product Announcements?

January 14th, 2013

If you can believe the silly speculation from some portions of the media, there’s no longer any sense actually covering Apple, since we know exactly what they are going to release this year. Just read the speculation, and start placing your orders when the time arrives.

What do I mean? Well, just this week, I read a number of stories suggesting that Apple is busy developing a lower cost iPhone. Well, some might call it cheap, but since Apple denies ever building cheap stuff, I’ll go for one that will cost you less money in unlocked form.

Obviously there are certain assumptions being made in stories of this sort. One is that, when the mainstream media, such as Bloomberg and the Wall Street Journal, report that Apple is planning something, it has to be true. Why would they publish it otherwise? Possibly, but it all depends on their sources, and whether those sources can be taken seriously.

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