For several months, Apple’s stock price has taken a dive from a high of over $700 down to the $400 range. The critics have suggested the company has lost its way and that CEO Tim Cook will never succeed without someone like Steve Jobs around. When you add to that unconfirmed reports supposedly originating in the supply chain that point to potential sales shortfalls, it’s easy to think Apple might be in really big trouble.
However, in recent days industry analysts have begun to speak well of Apple. But there is one more thing that caused a surprising change.
In the run-up to the introduction of the 2013 version of Samsung’s flagship smartphone, the Galaxy S4, you almost thought the company could walk on water. It’s predecessor, the S3, was the only smartphone to actually exceed the iPhone in sales, at least for a brief time, in 2012. Less reported is the fact that the iPhone emerged victorious in the December quarter, even though Apple was downgraded because of missing inflated revenue and profit estimates. But not Apple’s fault; it’s all about perceptions rather than reality.