Newsletter Issue #713: Does Apple Have Only One Chance to Strut its Stuff?

July 29th, 2013

Ah, some of those tech and financial pundits really shouldn’t give up their day jobs. And if being a commentator is their day job, they are clearly in the wrong line of work. But I suppose if their trash delivers high circulations and hits, they can feel vindicated in their desire to continue making things up.

So, the other day, I read a piece from a writer who claimed that Apple hasn’t introduced any new products since last fall. Really? Now in the real world, rather than the Bizarro world in which that writer resides, Apple did a minor update to the MacBook Pro with Retina display early this year. New MacBook Airs arrived in June, coinciding with the WWDC. And let’s not forget that developers are now busy testing OS X Mavericks and iOS 7, which are promised for a fall release.

I realize Apple has not upended a market this week, nor last week, but that doesn’t mean the company’s promise of major product introductions beginning this fall and continuing through 2014, is not true. At the very least, there will be a new iPhone, maybe even two, if the rumored iPhone Lite or, iPhone 5c (or whatever it’ll be called) appears. Let’s not forget refreshes for more Macs, the launch of the redesigned Mac Pro, and, of course, new iPads and perhaps iPods. Is that enough?

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