Newsletter Issue #732: An iPad Pro: A Mac Replacement?

December 9th, 2013

First, let me thank The Register’s Rik Myslewski for raising some intriguing possibilities that I’ll expand upon in this article. You see, in recent months, there have been ongoing rumors that Apple is working on a 12.9-inch version of the iPad. Some call it an iPad Pro, while others use the name iPad Maxi; I lean towards the first if such a beast comes to be. It just sounds better.

Now those rumors, in large part, come from the supply chain, and I suppose Apple is probably sampling various iPad form factors, so the rumors are probably true. But that doesn’t we’ll see one in the flesh. Remember there were also reports that Apple was sampling TV sets, and where’s that gone?

But before we look at what Apple might have in mind with a larger iPad, consider the state of the personal computer market. Traditional PCs, and that includes Macs, are not growing anymore. Sure, perhaps Apple can stem the erosion with wonderful new products, a few strategic price cuts, and lots of promotion, but the long-term trends seem clear. The PC is yesterday’s news.

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