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  • Newsletter Issue #741: Apple and New Product Categories

    February 10th, 2014

    You’ve heard the promise from Tim Cook over and over again, that Apple has new products in the pipeline for 2014 that will amaze us, and besides, they will be in new categories. In other words, he’s clearly implying that Apple is going to attempt to recreate the magic of the introduction of the original iPhone and iPad.

    Or that’s how it seems, although the promise is vague enough not to predict any product or product category.

    But it’s also clear that, for Cook to fulfill that promise — and I expect that he will — you’d have to see something more than a fancy iPhone, iPad or Mac refresh. A new product category clearly means none of the above.

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