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Newsletter Issue #749: Designing Gear for Regular People

A big argument made in favor of Windows, and even Google’s Android OS, is that they are friendlier towards the needs of the power user. There are more system adjustments you can make to customize the experience to your personal taste, and that is supposed to be a good thing.

This harkens back to the early days of the PC era, where you did everything via the command line. When Apple came out with the first graphical user interface that actually caught on — although it was never, ever dominant in the industry — the end result, the Macintosh, was dismissed as a toy.

The theory went that, in order to properly use a personal computer for your business, you had to master the ins and outs of the command line to provide the correct user experience and be productive. Just being productive out of the box didn’t necessarily occur to these people.

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