Newsletter Issue #763: About Products that Compete with the Apple-Whatever

July 14th, 2014

At the same time that I read a report speculating about the feature set of the rumored iPhone 6, there was yet another headline suggesting that Samsung was poised to introduce a smartphone designed to compete head-on, which may be called Alpha. Of course, this is the way of the tech world. Apple puts out something, and tech pundits tout competing products that are intended to be “killers.”

So we had the iPod killer, the iPhone killer and the iPad killer. But none of these killers every actually sold more copies than the Apple gadget they competed with. Yes, more Android smartphones are sold than iPhones. But most are cheap models with which Apple never competes.

When I mention Apple having higher sales, I’m referring to single models, not hundreds of products produced by dozens of manufacturers both small and large. That’s a distinction that isn’t always drawn by commentators who want you to believe that the iOS has been overwhelmed by Android, there’s no room for a more profitable number two, and Apple might as well throw in the towel.

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