An article I read the other day suggested the stakes are so high for Apple that they are doomed to fail by not hitting the ball out of the park each and every time. They concluded that there there were no jaw droppers at the WWDC — and that includes Apple Music since there are already popular music subscription services — and thus Apple did not deliver the goods.
This reminds me of the complaints about the 2014 WWDC, that Apple’s announcements didn’t include sexy new hardware but were all about software. Such comments conveniently ignored the fact that these are developer’s conferences, and thus they tend to focus on software and tools for creating software. So even though Apple does occasionally highlight new hardware, such as the introduction of a redesigned Mac Pro in 2013, that’s not a given.