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Newsletter Issue #821: The Horrible Infotainment Experience

When Ford wanted to add a modern infotainment system to their motor vehicles they partnered with Microsoft. I suppose that seemed a logical move at the time, since most anyone with a personal computer used Microsoft’s operating system. So surely that company knew how to design a proper user interface.

But for a car?

Well, MyFord Touch became the feature owners loved to hate. Slow menus, touchscreens that often didn’t sense your touch, and a general byzantine interface. It all compounded to reduce the scores in the J.D. Power Initial Quality Study. Ford vehicles were otherwise quite reliable overall. They were well rated for ride and handling, though admittedly they fudged some of the fuel economy numbers on some of their vehicles. But when it came to the infotainment system, frustration ruled.

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