Newsletter Issue #822: Apple TV Revisited

August 31st, 2015

The media long ago got over the obsession with the prospects of an Apple TV set. It’s clearly not going to happen any time soon, though I suppose it could arrive eventually if Apple can find a marketing scheme that works in a highly saturated marketplace. With the iPhone and the iPad, Apple entered markets that had not been well served with existing gear. Smartwatches had gone nowhere until Apple Watch arrived and sucked the air out of the room, though it’s ultimate prospects are still uncertain.

Some published reports suggested that the aging Apple TV would be revived for the WWDC last June, in part because Apple was expected to unveil a software development kit to allow third parties to get into the act. As it stands, Apple fully controls what few apps are released and when.

So it didn’t happen, and now there are renewed predictions that it will be the “one more thing” product introduced at the September 9th event, which otherwise will focus on the next iPhone and iOS 9. That seems eminently possible, though other rumors suggest that Apple TV won’t debut until October, perhaps at an event that will also launch the next iPad, including a larger version to be known as the iPad Pro.

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