This is a self-serving column. I’ll say that up front, so you know my point of view without excuses. But stick with me for a little while, and maybe you’ll agree with me. You see, I’m talking about some widely installed browser extensions, or apps, that are costing companies billions of dollars in lost revenue.
Do I have your attention?
How about this oft-repeated statistic, that digital advertising totals $60 billion each year in the U.S. alone. But 25% of Internet users are running ad blockers to hide that content. No, I cannot tell you how much money is actually lost from ad blockers, although there are estimates in the billions of dollars.
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