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  • Newsletter Issue #824: Microsoft as an Apple Partner

    September 14th, 2015

    While widely reported, this development pretty much went under the radar when it came to impact. It happened during the presentation at last week’s media conference, where Apple introduced the 12.9-inch iPad Pro. And, yes, a lot of what was introduced was more or less predicted by the media for quite some time.

    Even the Apple Pencil came as no surprise, although some members of the media preferred to repeat what Steve Jobs said about a stylus when he said that they were signs of design failure. Why not just use your fingers? But, of course, there are times when you need precision drawing that cannot be accomplished without a precision instrument.

    And the tech pundits who found something wanting in Tim Cook’s decision to do things that Jobs presumably would not have done forget something important. When Cook was named CEO of Apple, Jobs told him not to fret over what he would have done when making a decision. Cook had to go his own way. Don’t forget that asking what “Walt” would have done crippled Disney for years after their founder’s death.

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