The other day I read yet another suggestion that Apple needs to license OS X and allow it to be installed on personal computers not made by Apple. The logic, such as it was, was to somehow expand the market beyond premium hardware, as if Apple requires a bigger market share regardless of the impact to sales and profits.
At first glance, I wondered why the author didn’t do any research. At the same time, I read a quote from a popular history book, in which the authors (which include a highly-rated cable news host) boast about being able to do all their research online. Just go to Google Books, and they have armchair access to the largest library in the world from the comfort of their home offices.
So you’d think that, with so much information available at your beck and call, the people who are clamoring to open OS X would actually do some research and learn a few facts about Apple’s history. But facts and hit bait aren’t always the same. So most anything with “Apple” or an Apple product or service in the title is apt to get more traffic. It may not be the kind of traffic they want, but it may be enough to satisfy advertisers who pay for hits. Or at least that’s how it seems.