Some stories never go away. There are still bloggers, both financial and tech, who proclaim Apple dead and buried, or designated to fail real soon now. They’ve been saying that for years, prompting The Mac Observer to post occasional “Apple Death Knell” articles from time to time. What is clear is that the company must follow a different, tougher set of rules. Every single product or service must be an instant success or that’s it. Kaput!
Of course, just about every company has its failures. How many products and services has Microsoft cancelled or relaunched because they didn’t do so well? Yes, Windows and Office remain pretty successful despite the PC sales slowdown. The Xbox may not be the number one game console nowadays, but it does well enough, even though Microsoft suffered from multibillion dollar losses before it became profitable. But how many people assert Microsoft is doomed? Well I have, half seriously, written installments of my own “Microsoft Death Watch” from time to time. But I recognize the successes and the failures.
Yes, it is true that, some day, but probably not very soon, Apple will fail big time in launching a product or service that might cripple the company. The decline of the PC market may really hurt Microsoft going forward, which is why they are trying to focus on products and services that also embrace other platforms. So there are really good versions of Office for OS X, iOS and Android. It only makes sense not to depend fully on operating systems, and certainly not on mobile phones. And I’m sure Apple is looking at the time when the iPhone isn’t such a significant factor in quarterly revenues.