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  • Newsletter Issue #857: Apple and the End is Near Nonsense

    May 2nd, 2016

    Apple’s critics have a lot of meat and potatoes in the March quarter financials to enjoy. For the first time since 2007, iPhone sales were down by double digits, and Mac sales also dropped by a fairly significant degree.

    The iPad? Well, the decrease wasn’t as much as in previous quarters, but it doesn’t look as if many of Apple’s products are growing. But it’s the first March quarter for the Apple Watch, so there’s no trend. Moreover, Apple’s services business is increasing by the double digits, so the suggestion that it’s a complete slowdown just doesn’t wash.

    Clearly, so-called industry analysts are looking at the situation and are finding reason to be worried. Some of the reasons might make sense, and I’ll get to those. Others don’t. So one article I caught online presented this piece of utter illogic, “According to a new note from Mark Moskowitz and his team at Barclays, the analysts now expect iPhone sales to decline in the next two quarters, in part because of they don’t see many significant upgrades coming to the flagship model.”

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