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  • Newsletter Issue #859: Is the Apple Car a “Johnny Cab”?

    May 16th, 2016

    It’s a lot of fun to speculate about a future Apple product, particularly one that has, as yet, not been officially announced. With a dearth of major announcements from Apple, might as well use our crystal balls and ouija boards to figure out where all that extra R&D cash is going.

    The key rumor has it that an Apple Car is under development. You’ve read about the possible locations of the development and test facilities, and the names of some executives who might be working on the project. It is said that personnel have been recruited from major car companies, and even Tesla Motors is said to have waged a hiring war with Apple to grab the best people.

    According to some reports, one Steve Zadesky said to be one of the key executives for what has been called “Project Titan,” left Apple for one reason or another. Spending over 16 years with the company, Zadesky reportedly worked on the iPod and iPhone, but, in 2014, he was named to head the alleged project to create what has been called an Apple Car. Make that Apple Car to employ Apple’s penchant for referring to its products as proper names. Oh, yes, Zadesky was once an engineer at Ford Motor, so he had some car cred.

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