Perhaps the biggest source of suspicion about the potential success of the Apple Watch is the fact that Apple won’t reveal how many have been sold. It is placed in the “Other Products” category, so its level of success has to be inferred as a percentage of total sales. It does allow for rough estimates that may not be far off the mark, but it also fuel’s the complaints that it can’t be doing so well because Apple is keeping the numbers close to its vest.
That was a decision made early on, however, before a single unit was sold. Did Apple expect a failure out of the starting gate, or expect it would take several years to deliver meaningful results? Or maybe none of the above.
If you can believe the estimates, however, the Apple Watch is still far and away the number one smartwatch on the planet. Well, maybe sales have declined in the last quarter compared to the competition, but that, too, is a guess. Besides, competing companies are more into shipping loads of product to present the facade of high sales, even though actual sales to real customers are far lower.