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  • Newsletter Issue #873: Hopes and Dreams for Apple Watch

    August 22nd, 2016

    The Apple Watch has been somewhat of a controversial product. Not that it’s necessarily bad or anything, but some tech pundits were expecting a runaway success. But even the most optimistic assessments of Apple Watch sales don’t point in that direction, though it does fare better when you compare it to the first generation iPhone in 2007.

    The starting price isn’t terribly high. The cheapest Apple Watch Sport, the 38mm model, is $299. This is $50 less than the original price. The 42mm version is $50 more. Compare that to the very first iPod in 2001, sporting 5GB of storage capacity, which cost $399. The big pull was having 1,000 songs in your pocket, which doesn’t seem like a whole lot, but the iPod quickly gained traction; more so when capacities were boosted and a Windows version became available.

    But the price climbs rapidly, and an Apple Watch Edition starts at $10,000. I can’t imagine very many people are buying them, but I can see where Apple gets some street cred in the fashion industry by having devices with five-figure price tags.

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