While misinformation and downright lies about Apple have been published for years, the act of making things up for a news report or commentary, and deliberately presenting those lies as true, has been labeled as “fake news.” Well, until this past weekend, when a key advisor for a certain political figure used the term “alternative facts.”
But shouldn’t we call such behavior lying?
Yes, there is room for different opinions, and different interpretations of facts. People also make mistakes, but when a statement isn’t true, there should be no equivocation. It’s a falsehood, pure and simple.